8 Roofing SEO Tips To Rank Your Website on Google
While a full Roofing SEO campaign is way more complex and takes a lot of effort. If you follow all these tips, I can make sure that you’ll see significant improvements in your Google rankings over time.
- Choose WordPress for your website
- Set up an SEO plugin like RankMath
- Fast Website Loading Time
- Quality Content
- Keyword Research & Mapping
- Well optimised Google Business Profile
- Add CTAs and Contact Form on Your Website
- Get Quality Backlinks
Let’s discuss each of these tips one by one:
1. Choose WordPress for your website
If you want to ensure that your website is optimised for search engines, then using WordPress is a no-brainer. WordPress is the most popular website platform in the world, used by millions of businesses of all sizes. It is also SEO friendly straight out of the box. At Social Gravity, we build most of the roofing websites on WordPress, which also helps our clients to make small changes on the website.
There are two main reasons why WordPress is so good for SEO. Firstly, it is very easy to use and set up. Secondly, there are thousands of plugins available that can help you further optimise your website for better ranking. For example, you can install an SEO plugin like Yoast SEO or RankMath to help you with your SEO optimisation. Also, you can do a lot of things yourself rather than hiring an SEO expert or a developer to do it for you.
2. Set up an SEO plugin like RankMath
If you want to ensure that your website is optimised for search engines, then using an SEO plugin is a must. We recommend using RankMath, which is a free plugin that offers all the features you need to optimise your website.
To set up RankMath, simply install and activate the plugin, then follow the on-screen instructions. Once you’ve done that, you can start optimising your website for better search engine visibility.
Some of the things you can do with RankMath include:
– Optimising your titles and meta descriptions
– Adding rich snippets to your content
– Creating an XML sitemap
– Connecting your website to Google Search Console
– And much more!
Each of these things will help you rank higher in search engine results, which means more traffic for your website.
Here’s how RankMath page optimisation looks like:
So if you’re serious about optimising your website for search engines, then installing RankMath is a no-brainer.
3. Fast Website Loading Time
Slow loading times can be a major hindrance to your website’s success. Not only do potential customers become frustrated with delays, but search engines also take loading times into account when ranking websites. A fast website is essential to keeping visitors happy and engaged, but also to keep your website visible in search engine results.
There are a number of factors that can affect your website’s loading time, including the size and complexity of your site, the hosting, and the way your website is coded. In this article, we’ll take a look at some of the most common causes of slow loading times and what you can do to fix them.
a. Large file sizes
One of the most common reasons for slow loading times is large file sizes. Images, videos, and other rich media can greatly increase the size of your web pages, which can in turn make them take longer to load. To reduce file sizes, try using smaller or lower-resolution images, and compress the video files.
b. Poor hosting
Another common cause of slow loading times is poor hosting. If your website is hosted on a shared server, it may be sharing resources with hundreds of other websites, which can lead to slower speeds. To get the best performance, consider upgrading to a dedicated server or a cloud hosting solution.
c. Complex code
The code that makes up your website can also affect its loading time. If your website is coded in a complex way, it can take longer for the browser to render the page. To improve loading times, simplify your code and use caching to store frequently accessed files.
Caching is a process of storing frequently accessed files in memory so that they can be quickly retrieved when needed. If your website is not cached, it will have to load all the files from scratch every time a visitor accesses it, which can slow downloading times.
If you’re using WordPress, there are a number of caching plugins available that can speed up your website. For example, the W3 Total Cache plugin is a popular choice that is available for free.
e. Use a content delivery network (CDN)
A CDN is a network of servers that are located around the world. When you use a CDN, your website’s files are downloaded from the server that is closest to the visitor’s location, which can speed up loading times.
There are a number of CDN providers that you can use, such as Cloudflare and MaxCDN. Many of these providers offer a free plan, so you can try out CDNs without spending any money.
f. Too many plugins
If your website uses a lot of plugins, they can slow down your website by making too many requests to the server. To improve loading times, deactivate or delete any plugins that you’re not using, and keep the number of active plugins to a minimum.
g. Using WebP Format Images
WebP is a newer image format that offers the same quality as JPEG or PNG images, but at smaller file size. This can help to reduce the size of your pages and improve loading times.
To use WebP images, you’ll need to install a plugin like WP Smush. Once installed, this plugin will automatically convert your JPEG and PNG images to WebP format.
3. Quality Content
It is important to have quality content on your website so that people will stay on your website longer, and also so that you can rank higher on Google. This content should be interesting and helpful to your visitors, and it should also be well written and well-researched. If you can create high-quality content, you’ll be well on your way to improving your website’s loading times.If you have a Roofing website, you can create multiple service pages explaining each of the services that you offer. Each page should have at least 600-800 words of engaging & quality content with proper keyword research, LSI keywords, and proper grammar, punctuation etc.
You can also have multiple location pages if your roofing company services multiple cities. For example, a page for “roofers in Los Angeles” or “roofing companies in Atlanta” etc
Another way to create quality content is by writing blog articles related to your industry. This is a great way to show your expertise and attract new visitors to your website. Just make sure that your articles are well-written and informative, and that they include targeted keywords.
Pro tip: We’ve seen that a website with 50-70 pages of quality content performs way better on Google than a website with 15-20 pages.
5. Keyword Research & Mapping
Before you start writing any content, it’s important to do your keyword research. This will help you to find the right keywords to target, and it will also help you to map those keywords to the right pages on your website
There are a number of keyword research tools that you can use, such as Google Keyword Planner and Moz Keyword Explorer. Once you’ve found some relevant keywords, you can start mapping them to the appropriate pages on your website.
For example, if you’re a roofing company in Los Angeles, you might want to target the keyword “roofers in Los Angeles” on your home page. Or if you offer roofing services in Atlanta, you might want to target the keyword “roofing companies in Atlanta” on your Atlanta location page.
Mapping your keywords to the right pages will help Google to understand what your website is about and it will also help you to rank higher in search results
6. Well optimised Google Business Profile
If you want your website to perform well in Google, it’s important to have a well-optimised Google Business Profile. This is because Google uses this information to understand what your business is about and also to determine your ranking in search results.
To optimise your profile, start by claiming your listing and verifying your business. Then, fill out as much information as possible and add photos, videos, and other forms of media. You should also make sure to include your website URL in your profile so that people can find your website.
We’ve written a brief article on how to optimise your Google My Business profile for SEO. Click here to read.
7. Add CTAs and Contact Form on Your Website
If you want people to contact you, it’s important that you make it easy for them to do so. The best way to do this is to add a contact form on your website and to include calls-to-action (CTAs) throughout your content.
A CTA is simply a piece of text or an image that encourages people to take action. For example, you might include a CTA at the end of your blog articles that says ‘contact us for a free estimate’.
Including CTAs on your website will help to increase conversion rates and it will also make it easier for people to contact you.
Also, make sure that you have a contact form embedded on all of your pages. This will make it easy for people to get in touch with you without having to leave your website.
Here’s an examples of a contact form on the website:
8. Get Quality Backlinks
Backlinks are simply links from other websites to your website. Google uses backlinks as a ranking factor, which means that the more backlinks you have, the higher your website will rank in search results.
To get quality backlinks, you can start by reaching out to other businesses in your industry and asking for a link. You can also submit your website to directories and create quality content that other people will want to link to.
What ROI should I expect from SEO?
For a roofing company, the average ROI from SEO is 10-15X. This means that for every $1 you spend on SEO, you can expect to see a return of $10-$15. However, it’s important to keep in mind that SEO is a long-term strategy and it can take several months to see results.
SEO is an important part of any digital marketing strategy. By optimising your website for Google, you can increase your visibility in search results and get more leads and customers. The average ROI from SEO is 10-15X, which means that it’s a great investment for any business.
SEO can be a complex and time-consuming process, but it’s important to do it right in order to see results. If you’re not sure where to start, we recommend reaching out to an SEO company for help.At Social Gravity, we specialize in Roofing SEO and we can help you to increase your visibility in search results. To get started, contact us today for a free consultation.
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Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity