Call Tracking for Roofing Companies

April 30, 2023
By Fahad Zahid

Are you tired of spending hours and hours on the phone with potential leads that never convert into customers? If so, then it's time to start using call tracking for roofing companies.  This article will discuss some of the benefits of call tracking and how it can help you get more new customers in your pipeline. 

Call Tracking is a great way to track what marketing campaigns are working best by analysing which leads convert into clients based on their location or number they called from.  Most importantly, this system will provide insight into why leads aren't converting so you can make adjustments accordingly!

Call tracking for roofing companies - what is it, and how it works?

Call tracking used to be a costly method, but now that the technology has caught up with the demand, many businesses find call tracking solutions extremely beneficial.

First of all, let's start with how it works. Most of these systems are very intuitive and user-friendly.  You can set up multiple numbers to track, and you can even set the system up to route the call through various extensions depending on which department needs to answer (i.e. sales, support etc.).

You can set up different tracking numbers to track various leads sources. For example, you might set up different tracking numbers for your Google My Business profile & Google Ads to see which platform converts better.

Softwares Available For Call Tracking

Several software programs are available for call tracking.  These programs allow you to track the calls that come into your business, and they also help you determine which marketing campaigns are working best.

One of the benefits of using call tracking software is that it can help you identify which leads are converting into customers. This information can help you adjust your marketing campaigns to improve your conversion rate.

Following are the best options available for tracking leads that fit best for the roofing companies.

  1. Twilio
  2. CallRail
  3. CallTrackingMetrics

Depending on where you're based, the options you have might be different.

Best Call Tracking Software

We've used different options for different Roofing company clients to see which software has the best options and suit the roofing industry.

After months of testing, we've found that Twilio is the best solution for roofing companies. You may start using it with a free trial and see what type of ROI you're getting from your marketing campaigns!

How to Set Up Twilio Call Tracking Software?

Setting up Twilio call tracking is a relatively straightforward process. You need to create a Twilio account and purchase a phone number. You can then set up the number to track calls coming in from different sources. Finally, you need to install a tracking code on your website to track the conversions.

The video below explains the set-up process in easy to follow steps to set up Twilio Call Tracking:

Benefits of call tracking

Following are the benefits of setting up call tracking for your roofing business:

  1. Keep track of leads and conversions - You'll know which platforms are getting you leads over a given period and which marketing platforms are not working well.
  2. Analyze results to improve campaigns - Once you have enough data coming in, you can brainstorm ideas on how to improve your marketing campaigns depending on what's already working.
  3. Lower advertising costs - This is simple. If Google Ads are working better than your Facebook Ads campaign, you can increase the marketing spend on Google Ads & it will help reduce the overall advertisement cost.

An example of a successful business that has used this strategy successfully.

We recently set up call tracking for one of our clients, HP Roofing, and they were able to increase their conversion rate by 200%. On top of that, they knew the exact number of leads coming in from different platforms, giving them enough information to decide where their marketing focus should be.

Call Tracking is an essential step in our Roofer marketing program, i.e. Roofer's Digital Breakthrough Program. We’ve seen massive success for our marketing campaigns just because of the control we get with this technology.

By tracking the results of your marketing campaigns over time, you can make adjustments to improve your conversion rate. In this article, we've recommended a few software programs available for call tracking and the best option you may choose.

If you're looking for a more competitive edge in today's market, consider using call tracking software to measure the success of your roofer marketing campaigns. If you have any specific questions about call tracking or how we can help you market your roofing business, email us today at

Frequently Asked Questions

What is Call Tracking for Roofing Companies?

Call tracking is a technology that allows roofing companies to identify where their phone leads are coming from. By assigning different phone numbers to different marketing campaigns, you can track which ones are generating the most calls, helping you understand which marketing efforts are most effective

Why is Call Tracking Important for My Roofing Business?

Call tracking provides insights into your marketing efforts and customer behavior. It can help you identify successful campaigns, understand peak call times, improve customer service, and ultimately, increase your ROI.

How Can Call Tracking Improve My Marketing Strategy?

With call tracking, you can measure the effectiveness of various marketing campaigns and channels. By identifying which campaigns generate the most calls, you can allocate your marketing budget more effectively, focusing on the strategies that are delivering the best results.

Does Call Tracking Work With Digital Marketing Campaigns?

Yes, call tracking can be effectively integrated into digital marketing campaigns. By assigning unique phone numbers to different online campaigns, whether they're on social media, Google Ads, or email newsletters, you can track the success of each campaign in driving phone calls.

How Can I Implement Call Tracking in My Roofing Business?

Several call tracking software options are available that can be customised to suit your business needs. The software typically includes features like call recording, analytics, and integration with CRM systems. A digital marketing agency, like Social Gravity, can assist in implementing and managing a call tracking system.

How Can Social Gravity Help Me with Call Tracking?

As a leading digital marketing agency, Social Gravity offers comprehensive marketing solutions, including call tracking setup and analysis. We can assist you in implementing a call tracking system and help you make sense of the data to optimize your marketing efforts.

Contact Social Gravity!

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.