14 Ways to Increase Roofing Sales & Revenue in 2024

June 11, 2023
By Fahad Zahid

As a roofing company owner, you're always looking for ways to increase sales and stay ahead of the competition.

We've put together a list of 14 tips to increase your roofing sales that work in 2024.

These tips are based on industry trends & best practices, so you can be sure that they'll help you reach your roofing sales goals.

1. Know Your Unique Selling Points (USPs)

As a roofing company owner, knowing your unique selling points (USPs) is essential. They make your company different from the competition and that customers are likely to find appealing. Knowing your USPs will help you focus your marketing efforts and attract more customers.

Examples of USPs for a Roofing company could be things like:

- Experienced staff

- High-quality products & material

- X Years of experience

- Competitive pricing

- Excellent customer service

We've written a detailed blog on USP examples for roofing contractors. Make sure to check it out to craft well-thought USPs for your roofing business.

Real Example: Have a look at one of our client HP Roofing’s website, to see how we structured their USPs.

2. Immediately Responding To Leads to Increase Roofing Sales

Be PROACTIVE with the leads coming in. 

At Social Gravity, we generate leads for dozens of our clients, and what we've seen is that this can be the deal breaker when it comes to how many jobs you close from the inquiries you receive.

This only change can increase your conversion rate to as much as double than you're currently getting.

As a roofing company owner, you're always looking for ways to increase your leads and the total sales you generate. So it's important to respond quickly to leads that you're already getting to maximise your ROI.

When a potential customer reaches out to you, they're also reaching out to other companies at the same time. So if you wait too long, they may lose interest or go with a competitor.

There are a few ways you can make sure you're responding quickly to leads:

Use a CRM System

A lead management system or a CRM system will help you track all your leads and make sure you're responding promptly.

At Social Gravity, we use Monday.com to manage leads, phone calls & website form submissions for all our clients. This helps our clients to stay organised and gives them ability to scale their sales process when they hire more team members into their sales team.

Set up automated responses

If you use a CRM, you can set up automatic responses for when a lead contacts you. This way, they know you're working on their enquiry and will receive a follow-up soon.

Hire someone to manage your leads

If you're too busy to manage your leads yourself, you can hire someone to do it. This way, you can be sure that all leads are being responded to on time.

3. Offer Free Estimates

Offering free estimates is a great way to increase roofing sales.

When potential customers know they can get a free estimate of work that needs to be done, they're more likely to reach out to you. This gives them a chance to learn more about your company and what you have to offer.

4. Invest In SEO

SEO or Search Engine Optimisation is the process of improving the ranking of your websites on search engines like Google or Bing.

By investing in roofing SEO, you can reach more potential homeowners who are searching for roofing companies on Google.

This is the best way to generate leads as people mostly go to Google to find a roofer. You need to make sure that you're there at the top when they're actually looking for you.

There are a few things you can do to improve your SEO:

- Optimize your website for important keywords, people usually type in what they're looking for like Roof repair, Roof insulation etc.

- Publish high-quality content for all services you offer. This strategy alone helps us rank our client websites on Google and easily get 70-80 new leads per month. 

- Get links from other local websites

- Create a Google My Business Profile

SEO can be time-consuming, and it takes a lot of trial & error to get the strategy right. If you feel you need support for SEO, reach out to Social Gravity and we can help you ranking your website on Google.

5. Be Professional in Sales Meetings

When meeting with potential clients, it is important to be professional and helpful. Make a good first impression by dressing appropriately and being on time.

Don't be too pushy or aggressive in your sales pitch.

Stay calm and collected, and be prepared to answer any questions the client may have.

The more you help & educate the customer, the more likely they are to buy from you.

6. Offer Financing

Offering financing options to clients can be a great way to increase roofing sales.

By helping clients finance the cost of their new roof, you can make the purchase more affordable and easier for them to commit to.

This can be done in a variety of ways, such as through 

  • Partnerships with lending institutions & banks
  • Setting up your own financing program

7. Have a Proper Branding & Digital Marketing Presence

Branding and digital marketing are important for any business, but especially for roofing companies. Having a strong branding and marketing presence will help you to reach more potential customers and increase sales.

Here are the steps you should take to create a strong marketing strategy for your roofing company:

  1. Establish your company’s values and mission.
  2. Create a strong logo and branding that reflects your company’s values.
  3. Get an easy-to-use Roofing website and create relevant content for your target audience.
  4. Use social media to reach more potential customers.
  5. Invest in proven marketing strategies such as PPC advertising and Roofing SEO
  6. Make sure your website is mobile-friendly.
  7. Claim your free Google My Business Profile.
  8. Request clients to leave a review of your Google My Business profile. Aim to have at least 60-70 reviews over time but the number can vary depending on the competition.

8. Focus on lead generation

Lead generation is the process of acquiring potential customers for a business. If you're serious about increasing sales for your roofing business, then you need to take lead generation seriously.

There are a number of ways to generate leads, and it's important to focus on the methods that will work best for your roofing company.

The best & most scalable way to generate leads for roofing companies is using online marketing strategies such as Google Ads, SEO or social media advertisement.

Word of mouth can be a powerful way to generate leads for roofing businesses, so make sure your current customers are happy with your service.

Referral programs can also be helpful in encouraging customers to spread the word about your business. 

9. Focus on Benefits & NOT the Features

When promoting your roofing business, it is important to focus on the benefits that your services provide rather than features. Potential customers are more likely to be interested in what you have to offer if you focus on the positive outcomes of your services rather than the features.

For example, if someone is curious about replacing their entire roof, you wouldn’t focus on the type of nails you use or what angle their new roof will be installed at.

Instead, focus on the benefits of a new roof, such as

- Increased home value

- Low energy bills

10. Outline Your Sales Process

Having a well-defined and executed sales process is key to a successful business.

However, many owners don't take the time to sit down and map out their sales process. Without a solid plan and a written sales process in place, your sales reps will be flying blind and making it up as they go along. This can lead to inconsistency, missed opportunities, and ultimately, lower sales numbers.

So take the time to sit down and map out your sales process from start to finish. Write it down or create a flowchart - whatever format works best for you. Once you have your sales process outlined, make sure all of your sales reps are following it religiously.

Typically, a sales process has the following steps

1. Prospecting:

This is the process of finding potential customers.

2. Initial Contact:

Once you've identified a potential customer, you'll need to make contact with them (ideally within 2 hours of when they reach out).

3. Qualifying:

You'll need to determine whether or not a potential customer is a good fit for your products or services. Once you're clear about what kind of service you want to focus on, it will be much easier to qualify the leads with a simple set of questions. This will help you stay focussed on the clients & the type of jobs you actually want to work on.

4. Quotation:

This is where you'll send them a quote for the work.

5. Closing:

You'll need to close the sale by getting the customer to commit to the quote that you provided them and take the deposit.

11. Get Consistent Reviews

When it comes to increasing roofing sales, getting consistent reviews is key.

Having a steady stream of positive reviews will help convince potential customers that your business is worth trusting with their home.

Make it easy for customers to leave reviews. One of the best ways to get consistently positive reviews is to make it easy for customers to leave them. You can do this by providing links to review sites on your website and social media pages. You can also send email reminders after a job is completed, asking customers to leave a review. If this seems a lot of work, there are ways to automate this, if you use a CRM.

Make sure you deliver on your promises, of course, the only way to really get positive reviews is to deliver on your promises. This means showing up on time, completing the job as promised, and being respectful of your customer’s property. If you always deliver quality work, your customers will be happy to leave positive reviews

Aim to have at least 80 - 100 reviews on either Facebook or Google My Business profile. For roofing companies, we recommend getting reviews on Google My Business, as that helps improve your local ranking in search results.

12. Show Your Portfolio

One of the way to increase your sales is by showing your portfolio to potential customers through your website. This will give them a better understanding of the type of work you are capable of and what you can do for them.

There are a few ways to showcase your portfolios, such as on your website or Google My Business, or you can even send potential leads a link to your past projects. By doing this, you are increasing the chances of getting hired for the project.

Make sure your website has a dedicated past projects page that is easy to navigate. Your website should also be mobile-friendly so that potential leads can view it on their mobile phones.

13. Provide Your Customers with Different Roofing Options

Many roofing company owners don't offer their customers enough options. By providing your customers with different roofing options, you'll be able to increase your sales significantly.

There are many different types of roofing available on the market today, and each has its own advantages and disadvantages.

It's important to educate your customers on the different types of roofing so they can make an informed decision.

Some of the most popular types of roofing include asphalt shingles, metal roofs, and tile roofs. Asphalt shingles are the most common type of roofing, and they're relatively affordable. Metal roofs are becoming increasingly popular, and they offer many benefits, such as durability and energy efficiency. Tile roofs are also becoming more popular, and they're known for their durability and beauty.

As a roofing company, it is your job to provide your customers with the information they need to make an informed decision.

14. Upsell Your Customers To Increase Roofing Sales

One way to increase roofing sales is to upsell your existing customers by convincing them to buy additional services that they might need. You can do this by explaining the benefits of the other product or service and showing them how it will improve their lives.

For example, if you sell roofing services, you can upsell your customers by convincing them to buy gutter guards. You can do this by explaining how gutter guards will keep their guters clean and prevent leaves and debris from clogging them.

You can also offer discounts or bundle deals if your customers purchase multiple services from you. This will encourage them to buy more products and services, which will result in increased sales.

So What Are The Best Roofing Sales Strategies To Scale

After working with dozens of roofing companies, where we see most roofing companies stuck is mainly lead generation. The problem is either:

  1. They are not getting enough leads.
  2. The leads they're getting are not good quality.

If you can identify the problem, you can start to come up with a solution.

If lead generation is what you're struggling with, the best thing you can do is to add additional streams of leads to your business and don't rely on just word of mouth or third-party lead providers. As a Roofer marketing agency, we've seen first-hand what roofing companies that generate their own leads do differently and how it helped them scale their company.

Are you a Roofing Contractor Struggling To Get Sales For Roofing Business?

If you answered yes to the question, that is something we can help you with. We offer a free 30-minutes strategy session where we sit 1:1 with you, ask you a set of questions about your pain points and analyze the current situation, and based on that, we recommend a solution that in turn will help you to increase sales for your roofing company. Click here to book your strategy session now!

Frequently Asked Questions

What are the key strategies to increase roofing sales in 2024?

Some of the most effective strategies include enhancing your online presence, utilizing SEO, adopting pay-per-click advertising, providing excellent customer service, and leveraging digital technologies like virtual reality for product demonstrations.

How can SEO increase my roofing sales?

SEO, or Search Engine Optimization, helps improve your website's ranking on search engine result pages. With a higher ranking, you attract more organic traffic, potentially increasing leads and conversions.

What role does social media play in increasing roofing sales?

Social media provides a platform for reaching potential customers, showcasing your work, and building relationships. By posting regular content and engaging with your audience, you can build trust and encourage referrals, ultimately increasing sales.

How can email marketing contribute to increasing roofing sales?

Email marketing allows you to keep your audience updated on your services, discounts, or new product launches. A well-crafted email can help you nurture relationships with existing customers and attract new ones, leading to increased sales.

How important is a mobile-friendly website for increasing roofing sales?

It's crucial. More people are using mobile devices to search online, so a mobile-friendly website can improve the user experience, potentially leading to higher conversion rates.

What is PPC advertising and how can it help increase roofing sales?

PPC, or Pay-Per-Click advertising, is a model where you pay each time someone clicks on your ad. By targeting specific keywords related to roofing, you can attract more qualified leads, which can lead to an increase in sales.

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.