How Do I Get Free Solar Leads?

Solar PV
October 1, 2023
By Fahad Zahid

Are you a solar business owner who is struggling to generate enough leads and sales for your solar products or services? Do you want to know how to get free solar leads without spending a fortune on advertising or marketing? 

Hold on with us as we reveal the best ways to secure free solar leads, along with some useful tips on optimising your Google Business Profile, which is one of the most important and effective ways to get free solar leads. 

So, why wait? Let’s start boosting your solar business to new heights today!

This could be the game-changer you’ve been waiting for!

How to Get Free Solar Leads for Your Solar Business?

There are many ways to get free solar leads for your solar business, but not all of them are equally effective or efficient. Some of the most common and proven ways to get free solar leads are:

Google Business Profile

This is one of the most powerful and essential ways to get free solar leads for your solar business. 

Google Business Profile is a free tool that allows you to create and manage your online presence on Google, including Google Search and Google Maps

It helps you to showcase your solar business namelocationcontact detailswebsiteproductsservicesreviewsphotos, and more. 

It also helps you to rank higher on Google and attract more organic traffic and leads to your solar business.


Referrals are leads that come from your existing or past customers, who recommend your solar business to their friends, family, neighbours, or colleagues. 

Referrals are very valuable because they have a high conversion rate and a low acquisition cost. They also help you to build trust and loyalty with your customers and prospects. 

You can encourage referrals by offering incentivesdiscountsrewards, or testimonials to your customers who refer others to your solar business.

Social media

Social media platforms, such as FacebookTwitterInstagramLinkedIn, and YouTube, allow you to create and share engaging and informative content about your solar business, such as blog postsvideospodcastsinfographicscase studiestestimonials, and more. 

Social media also allows you to interact and communicate with your target audience, and to generate interest and awareness for your solar business. 

You can also use social media to join and participate in relevant groups, communities, forums, or hashtags, where you can showcase your expertise and offer value to your potential customers.

Content marketing

Content marketing is the process of creating and distributing valuable, relevant, and consistent content that attracts and educates your target audience, and ultimately drives them to take action. 

Content marketing can include various types of content, such as blog posts, articles, ebooks, white papers, webinars, podcasts, videos, infographics, and more. 

It can help you to establish your authority and credibility in the solar industry, to increase your organic traffic and SEO ranking, to generate more leads and conversions, and to nurture and retain your customers.

Email marketing

Email marketing can help you to build and maintain relationships with your potential customers, to provide them with valuable and relevant information, to promote your solar products or services, to generate more leads and sales, and to increase your customer loyalty and retention. 

You can use email marketing tools, such as MailchimpAweber, or Constant Contact, to create and send newsletterspromotionscampaigns, and follow-ups to your email list.

These are some of the best ways to get free solar leads for your solar business, but they are not the only ones. 

There are also other ways to get free solar leads, such as:


You can network with other solar professionals, industry experts, influencers, or media outlets, who can help you to spread the word about your solar business, and to generate more referrals, recommendations, or collaborations.


You can attend or host events, such as trade shows, conferences, seminars, workshops, or webinars, where you can showcase your solar business, products, or services, and to connect and interact with your potential customers, partners, or peers.


You can list your solar business on online directories, such as Yelp, Yellow Pages, or Angie’s List, where you can increase your online visibility and exposure, and to attract more local customers who are looking for solar products or services.

Press releases

You can write and distribute press releases, where you can announce or share news, updates, achievements, or awards related to your solar business, and to generate more media coverage, publicity, and awareness for your solar business.

How to Improve Your Google Business Profile to Get More Free Solar Leads?

Google Business Profile is no doubt one of the most important and effective ways to get free solar leads for your solar business. 

However, simply creating a Google Business Profile is not enough. You need to optimise and improve it to make it more attractive, informative, and relevant to your potential customers.

Here are some tips to improve your Google Business Profile to get more free solar leads:

Complete and update your profile

Make sure that your profile is complete and up-to-date, and that it includes all the essential information about your solar business, such as your name, address, phone number, website, products, services, hours, and more

You can also add attributes, such as “solar panel installer”, “solar home design”, or “solar panel manufacturer”, to make your profile more specific and relevant to your niche.

Add photos and videos

Photos and videos are very important for your Google Business Profile, as they can help you to showcase your solar business, products, or services, and to attract more attention and engagement from your potential customers. 

You can add photos and videos of your solar projects, installations, testimonials, team, or events, and make sure that they are high-quality, relevant, and updated.

Get more reviews and ratings

Reviews and ratings can help you build trust and credibility with your potential customers, and to increase your ranking and visibility on Google. 

You can encourage your customers to leave reviews and ratings for your solar business, by asking them politely, offering incentives, sending reminders, or thanking them. 

You should also respond to their reviews and ratings, by thanking them, addressing their feedback, or resolving their issues.

Use posts and Q&A

Posts and Q&A are features that allow you to create and share content on your Google Business Profile, such as updatesoffersevents, or questions and answers

You can use posts and Q&A to provide more information, value, and engagement to your potential customers, and to drive more traffic and leads to your website or landing page. 

You can also use this section to showcase your expertise and authority in the solar industry, and to answer common questions or concerns that your potential customers may have.

Use insights and analytics

Insights and analytics are features that allow you to measure and analyse the performance and impact of your Google Business Profile, such as how many people view, click, call, or visit your profile, website, or location

You can use insights and analytics to understand your audience, their behaviour, and their preferences, and to optimise and improve your Google Business Profile accordingly.

How to Get Paid Solar Leads for Your Solar Business?

While getting free solar leads is great, it is not the only way to generate leads for your solar business. 

Sometimes, you may need to invest some money and resources to get more qualified and targeted leads for your solar business. 

Some of the most common and effective ways to get paid solar leads are:

Google Ads

This platform lets you advertise across Google's extensive network, including SearchDisplayMaps, and YouTube. Customise your ads based on keywords, location, and user interests to attract traffic and leads to your site. 

Google Ads also provides tools to track and measure your advertising performance and ROI, and to optimise and improve your ads accordingly.

Facebook Ads

Utilise Facebook and its affiliates like Instagram and Messenger to reach potential customers through detailed targeting options

These ads can significantly boost website traffic and lead generation, with comprehensive analytics to guide your advertising strategy.

LinkedIn Ads

Perfect for B2B outreach! 

LinkedIn Ads target professionals by industry, job title, and other criteria, making it ideal for reaching decision-makers in businesses interested in solar solutions. 

It offers detailed analytics for performance tracking and campaign optimisation.

Solar lead generation companies

Solar lead generation companies use various methods and channels, such as online advertising, telemarketing, email marketing, or direct mail, to attract and capture solar leads, and then sell them to solar businesses for a fee. 

While they can provide a stream of potential customers, it’s crucial to check these companies thoroughly to ensure quality and reliability.

Boost Your Solar Business Leads Now

Getting free leads for your solar business involves smart work—like using social media, making great content, and improving your online profile.  But remember, it’s not just about free leads. Sometimes, you need an extra push with paid ads or professional help to really grow.

If you're looking for expert help to get more leads, Social Gravity can assist. We're professionals in helping solar companies like yours get noticed online, whether it's through SEO, social media, or email marketing. We make it easier for customers to find and choose you.

Ready to take your solar business to the next level? Contact us today and let’s start creating a brighter future for your solar business together!

Frequently Asked Questions

How Can I Generate Free Solar Leads?

You can generate free solar leads by optimising your online presence, using social media platforms effectively, engaging in local community events, and utilising referrals from satisfied customers.

What Are the Best Platforms for Acquiring Free Solar Leads?

Social media platforms like Facebook, LinkedIn, and Instagram, along with your business’s Google My Business profile, are excellent for attracting free solar leads through engagement and visibility.

Can Content Marketing Help in Getting Free Solar Leads?

Yes, content marketing is a powerful tool for generating free solar leads. By creating informative and engaging content, you can attract potential customers to your website and establish your authority in the solar industry.

Is SEO Important for Generating Free Solar Leads?

Absolutely, SEO is crucial for improving your website's visibility on search engines, making it easier for potential customers to find you when searching for solar solutions.

How Effective Are Referral Programs for Solar Lead Generation?

Referral programs can be highly effective for solar lead generation, as they encourage satisfied customers to refer friends and family, often with incentives, resulting in trusted leads at no additional cost.

Can Participating in Local Events Generate Free Solar Leads?

Yes, participating in local events, expos, and seminars can help you generate free solar leads by increasing brand awareness and establishing direct contact with potential customers in your community.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.