As a roofing business owner, you always want to increase your roofing sales. And you would have thought one way to do that is door-knocking.
But does door knock work for roofers?
Is it still viable in the digital era?
Is it a good idea to go door to door for my roofing business?
Door knocking for roofing sales can be a great way to get in front of potential customers. It can also be a great way to get your foot in the door and build a relationship with them. However, it's not always a good idea in the long run. You need to keep some things in mind if you go this route.
In this blog post, we will discuss how door-knocking works for roofing sales so that you can make an informed decision about whether or not it is suitable for your business.
Keep reading till the end to learn some great alternatives to door-knocking!
What's Door Knocking For Sales?
Door knocking is when you go to someone's house and knock on the door to ask them if they are interested in buying a roof. If they say no, then you can leave. If they say yes, you can give them more information about the roof and set up an appointment to show them the roof.
How to Go About Door Knocking for Roofing Sales?
To make the most of your time when door-knocking, you must know who you should target and what you should say.
When door-knocking for roofing sales, you should target homeowners. This is because homeowners are more likely to need a new roof and have the money to buy one.
When you go to someone's house and knock on the door, you should say the following:
"Hi, my name is _____, and I'm a roofing contractor. May I speak with the homeowner?"
If they say no, then you can leave. If they say yes, you can give them more information about the roof and set up an appointment to show them the roof.
You should knock the door if you are comfortable with it and if you think it will be effective in getting roofing sales. And make sure to be polite and respectful of people's time.
Door Knocking: A Good Strategy for A Newly Established Company
Door knocking can be a great way to start generating leads for your newly established roofing business. It can be a very effective way to get your name out there and build relationships with potential customers. It can be especially effective in the beginning, as people are more likely to remember you if you come to their door. As you continue to door knock, you will want to ensure that you are polite and respectful, which is key to building trust with potential customers.
However, there are some drawbacks to door-knocking that you should be aware of before you start. One of the biggest problems with door-knocking is that it can be very time-consuming. If you're not careful, you can easily spend all day going from door to door without generating any leads. Additionally, some people don't like strangers coming to their door, so you may have to face much rejection.
Therefore, we don't recommend door knocking for roofers as a long-term marketing strategy.
Learn more: How to start a roofing company?
Six Tips for Door Knocking to Improve Roofing Sales
Plan your route
Door knocking can be time-consuming, so it's essential to plan your route. This will help you make the most of your time and increase your chances of finding potential customers.
Bring flyers, business cards, and other marketing materials
Make sure you have plenty of marketing materials when you go for door-knocking. This will allow you to leave your information with potential customers even if they're not interested in speaking with you at the moment.
Dress professionally and be polite
First impressions are essential, so it's important to dress professionally and courteously when you're door-knocking. This will help you create a good image and increase your chances of getting your foot in the door.
Make sure you have a good sales pitch
When you're door-knocking, you only have a few seconds to make a good impression. Make sure you have a well-rehearsed sales pitch that you can deliver quickly and effectively.
Be prepared to answer questions
When you're door-knocking, potential customers may have questions about your roofing services. Be ready to answer their questions and provide additional information as needed.
After you've door knocked, make sure to follow up with potential customers. This will help you stay top of mind and increase your chances of closing a sale.
Better Marketing Alternatives of Door Knocking
Door knocking might work in some cases, but there are better roofer marketing alternatives that you should consider.
Create a website
Creating a roofing company website is a great way to show off your work, and it's easy for customers to find you. You can include photos of your past projects, contact information and rates. This will make it easy for potential customers to get in touch with you and help you stand out from the competition.
SEO for the website
Door knocking might sometimes work, but a website will always be there working for you. It's essential to ensure your website is optimised for search engines so potential customers can easily find you. You can include keywords on your website and blog posts and make sure your website is easy to navigate.
Learn more: How to optimise your roofing website?
Use social media platforms, such as Twitter, Facebook, and LinkedIn, to post pictures of your work and attract new customers. You can also use social media to run promotions and offer discounts. Engage with your audience by responding to comments and answering questions.
Ask your satisfied customers if they know anyone who needs roofing work done. Referrals are a great way to get new business and show that you're trustworthy and reliable.
Email marketing can be a great way to reach out to potential customers and keep them updated on your work. You can send out monthly newsletters, coupons, and special offers. It is a perfect strategy to stay in touch with your customers and build relationships.
Google paid ads
You can use Google Ads for your roofing company to target potential customers in your area who are searching for roofing services. Paid ads can be a great way to get your business in front of more people and are relatively inexpensive.
Learn more: Google Ads Vs Local Service Ads
Door knocking for roofing sales can be a great way to get in front of potential customers and make a sale. Generating leads can also be very effective, as long as you are prepared and have a solid pitch. Door knocking is not the right strategy for everyone. If you're considering door knocking for your roofing business, consider whether it will work for your business before you try it.
And if you are planning to adopt the better and modern alternatives of door knocking, you would need a roofer marketing company to help you out. We have a team of experienced professionals who can create a customised plan for your business and help you achieve your desired results. Contact us today to learn more! You can always get in touch with us to know more about how we can help you.
Frequently Asked Questions
Absolutely! Door knocking can be an effective way to generate roofing leads, especially in areas recently affected by weather events. However, it requires a strategic approach and excellent communication skills to be successful.
Door knocking allows you to connect directly with potential customers, demonstrating your commitment and providing personalised service. It gives you an opportunity to inspect the property on-site and offer immediate, tailored solutions for roofing issues.
Preparation is key! Know your product well, anticipate questions, and be ready to provide references. Consider the area and time of day for your door knocking. After a storm, for example, is an excellent time to offer your services as homeowners may be dealing with roofing damage.
Avoid being overly aggressive or pushy as it can put people off. It's also important to respect "No Soliciting" signs and any local laws or regulations about door-to-door sales. Always maintain professionalism and respect.
Definitely! Digital marketing can increase your brand's visibility and help generate leads. A strong online presence can validate your door knocking efforts as potential customers can easily research your company and services online.
Yes, door knocking for roofing sales is generally legal. However, some areas may have specific rules or require permits for door-to-door solicitation. It's always a good idea to check local regulations before starting a door knocking campaign.