There are a number of ways to increase the visitors or traffic for your roofing website. In this article, we will explore 5 of the best methods that you can use to get more people to your site.
We have used these methods on dozens of roofing websites for our clients and if done right, you can bring thousands of visitors to your roofing website every single month.
1. Have a Strong Search Engine Marketing Strategy
One of the most important things that you can do to increase traffic to your roofing website is to have a strong search engine marketing (SEM) strategy. This means that you need to invest in both SEO and pay-per-click campaigns.
SEO will help you rank higher in the search engines like Google & Bing for relevant keywords, while PPC will allow you to show up in the paid search results
Both of these methods can be very effective in bringing new visitors to your roofing website, but it is important that you invest the time and money into doing them right.
2. Drive Traffic From Your Social Media Accounts To Your Website
Another great way to increase traffic to your roofing website is to use your social media accounts to drive traffic back to your roofing website.
If you have a strong presence on social media sites like Facebook, Twitter, and LinkedIn, then you can use that to your advantage by sharing links to your website content with your followers
This is a great way to get more eyeballs on your site and it can also help you to build up your brand's awareness.
3. Make Use Of Google My Business
If you want to increase traffic to your roofing website from local searchers, then you need to make sure that you are making use of Google My Business. For a roofing business, the majority of the business is going to come from people who live close by.
Google My Business is a free listing that you can get on Google and it allows you to show up in the local search results.
Make sure that you take the time to fill out your listing completely and add some high-quality photos of your roofing work. This will help you stand out from the crowd. This includes your business name, address, phone number, hours of operation, and more.
4. Build Multiple Pages On Your Website
Another great way to increase visitors to your roofing website is by building out multiple pages on your site. This will give you more opportunities to rank in the search engines for different keywords.
We do this for literally all the websites that we build for our clients as part of our Digital Breakthrough Programme. This helps to drive visitors for
- People searching for specific services
- People searching for specific roofing types
- People searching for Roofers from a specific location
In short, it gives you a lot more visibility on the internet. Not to mention that if you have more pages, you also have more opportunities to convert visitors into leads and customers.
5. Get Paid Ads If You Have The Budget
If you have the budget, then you can also consider getting paid ads to drive traffic to your roofing website. This can be a very effective way to reach a large number of people quickly, but it can also be expensive.
There are a number of different paid advertising platforms that you can use, but the most popular ones for roofing companies are Google AdWords and Facebook Ads.
Both of these platforms can be very effective in driving traffic to your website, but it is important that you know what you are doing before you dive in headfirst.
If you don’t have the time or expertise to run a successful paid ad campaign, then you may want to consider hiring someone who does.
Pro tip: Focus on converting more visitors with the same amount of traffic with Conversion Rate Optimisation.
Conclusion: What Is The Best Way To Increase Traffic For Roofing Websites?
When launching a new website, it takes time to establish search engine rankings and gain organic traffic. During this phase, alternatives like social media or paid ads could be more effective. However, for established websites aiming to boost traffic, concentrating on strategies like SEO or utilising Google My Business can be beneficial. The optimal approach varies for each situation, so experimentation is crucial to determining the most suitable methods for promoting your roofing business.
If you think you need a roofing marketing company to help you design a strategy to increase traffic, simply email us at email@example.com OR book a call with one of our marketing specialists, who can help you decide the best platform to market your business.
Frequently Asked Questions
Some of the key strategies include: Search Engine Optimization (SEO) to increase organic traffic, content marketing to provide value to visitors, Pay-Per-Click (PPC) advertising to reach a wider audience, and social media marketing to engage and drive users to your website.
SEO is crucial in attracting visitors to your roofing website. By optimizing your website with relevant keywords, improving site speed, and providing high-quality content, you can improve your website's visibility on search engines and attract more organic traffic.
Social media platforms can be used to share valuable content, engage with potential customers, and promote your services. By linking back to your website in your posts or profile, you can drive more traffic to your site. It's also a good place to share testimonials and case studies to build credibility.
Absolutely, paid advertising, like Google Ads or Facebook Ads, can help you reach a broader audience and drive more traffic to your site. However, it's essential to target your ads correctly to ensure they're reaching people interested in roofing services.
There are several ways to optimize your site, including improving site speed, making it mobile-friendly, easy navigation, incorporating high-quality images, and ensuring it's user-friendly. Also, providing clear and easy ways for visitors to contact you can significantly improve the visitor experience.
Customer testimonials are incredibly important. They build credibility and trust with potential customers, which can increase conversion rates. Consider featuring testimonials prominently on your site, and make sure they are easy for visitors to find.