How Effective Are Google Ads for Roofing Business?

June 26, 2023
By Fahad Zahid

"Google Ads are a waste of money."

"Google Ads is destroying my marketing budget with zero ROI.'

Google Ads is NOT a waste of money and can bring in a lot of ROI if the right strategies are in place. Many roofer digital marketing agencies run ads, but there are no right strategies, and they keep burning money. However, using Google Ads correctly can be highly effective in driving traffic to your website and generating leads.

How Do Google Ads Work for a Roofing Company?

Let's look at some numbers to see how Google Ads can impact your business.

According to Google, the average cost-per-click (CPC) for roofing ads is $2.32. This means that, on average, you will pay $2.32 every time someone clicks on your ad. The CPC will vary depending on the keyword you are bidding on, the competition for that keyword, and your Quality Score.

The average click-through rate (CTR) for roofing ads is 2.7%. This means that, on average, 2.7% of people who see your ad will click on it. The CTR will vary depending on the keyword you are bidding on, the competition for that keyword, and your Quality Score.

The average conversion rate for roofing ads is 3.75%. On average, 3.75% of people who click on your ad will convert into a lead or customer. The conversion rate will vary depending on the keyword you are bidding on, the competition for that keyword, and your Quality Score.

So, if we look at these numbers, we can see that Google Ads can be quite effective for a roofing company. For example, let's say you're a roofing contractor in Los Angeles.

  • You spend $1,000 on Google Ads every month.
  • Your conversion rate is 2%.
  • You generate 20 sales per month from Google Ads.
  • Your average sale is $5,000.
  • Your ROI from Google Ads is 40%.

If you can get a higher CTR and conversion rate, your ROI will be even higher.

What to Avoid to Make Your Ad Campaign Successful?

There are many traps that business owners can fall into when running Google Ads campaigns and end up wasting a lot of money in the process. To be successful, it's essential to avoid some critical mistakes:

1. Sending All Traffic to the Homepage

The user's journey should be considered when creating Google Ads. Sending all traffic to the homepage is a common mistake that results in high bounce and low conversion rates. Why? The homepage has much different information, which can overwhelm the user. It's essential to send users to specific landing pages relevant to their search query. Here are some tips for creating the best Google Pay-Per-Click Ads.

2. Not Optimised Website

Google Ads can only be effective if they can drive traffic to a high-converting website. If your website is not optimised for conversion, you will likely see little to no ROI from your Google Ads campaign, no matter how well it is managed. Make sure your website is designed for conversion, with a clear call-to-action, easy to navigate, and relevant to the keywords you are targeting.

Learn how to optimise your roofing website here.

3. Not Having a Proper Campaign Structure

If your Google Ads campaign isn't properly structured, you will have difficulty managing it effectively. A proper campaign structure for Google Ads has three layers:

Campaigns: Each campaign should be focused on a single objective. For example, if you're running a brand awareness campaign, your objective would be to get as many people to see your ad as possible

Ad Groups: Each ad group should be focused on a single keyword or phrase. This will help you to create more relevant ads

Keywords: The keywords you target will determine when and where your ad is shown. You should carefully research the keywords you want to target to ensure that they're relevant to your business and likely to result in conversions.

Negative Keywords: Negative keywords are words and phrases you don't want your ad to appear for. For example, if you're a roofing contractor in Los Angeles, you might add the phrase "roofing DIY" as a negative keyword so that your ad doesn't appear when people search for that.

4. Ad-Copies Not Written Well (Boring Ad Copies)

To maximise the effectiveness of Google Ads, it is essential to write ad copy that is compelling and interesting. Boring ad copy will not capture the attention of potential customers and will ultimately lead to a lower return on investment.

When writing ad copy, it is important to focus on the benefits of your product or service. What makes your roofing business unique? Why should someone choose you over the competition? Answering these questions in your ad copy will help set you apart from the competition and attract more clicks.

It is also essential to use relevant keywords in your ad copy. Relevant keywords are those that potential customers are likely to use when searching for a roofing business. By including relevant keywords, you can ensure that your ad is shown to people who are interested in what you have to offer.

5. Slow Website

Most of the time, when someone clicks on your Google ad, they will be directed to your website. If your website is not optimised and takes too long to load, you will lose that potential customer. Make sure your website is loading quickly and efficiently to avoid losing customers. 

Use images of smaller size, reduce file size, switch to a better and faster hosting, simply a code, and use a Cache plugin to increase the speed of your website.

6. Not Enough Budget

Google Ads is a very competitive marketplace. If you're not willing to spend enough money, you're not going to be able to compete with the more prominent roofing companies. Plus, the CTR for roofing aids is around 2.7 %, which means you need a lot of clicks to get any leads.

The average CPC (cost per click) for roofing keywords is $2.32, which means you need a big budget. We recommend a budget of $1000 /month to get started. If you don't have enough of a budget, you can't expect to get anywhere with your campaigns.

What benefits come with Google Ads for Roofers?

Target Locations Based on Demographics

Google Ads allows you to target your ad campaigns to specific locations. You can target by city, state, or country. This is helpful if you focus your roofing business on a particular geographical area. This is important for roofers because you can target potential customers based on their location.

Get in Front of Customers

Google Ads lets you be there for your customers when they need you the most. When users search for keywords related to your business, Google Ads puts your ads in front of them when they're looking for what you offer. Since people actively searching for roofing businesses are likely already interested in purchasing, you can get in front of some very high-quality leads.

Better than SEO in the Short Term

Google Ads can be more effective than SEO for roofing businesses in the short term. Google Ads allows you to target customers actively searching for roofing services, which means they are more likely to convert.

SEO can take longer to generate results, as it involves optimising your website for the search engines and building up your organic search traffic over time. However, roofing SEO can be more effective in the long term, as it can result in continuous website traffic and leads, even after you stop paying for Google Ads.

So, if you're looking for immediate results, Google Ads may be a better option for your roofing business. However, SEO could be a better investment in the long run if you're looking to build long-term success.

Generate High-Quality Leads 

As a roofing business, you know that generating leads is essential to your success. Google Ads can be a powerful tool to help you reach your target audience and generate high-quality leads.

When done correctly, Google Ads can be an effective way to reach potential customers who are actively searching for roofing services. Google Ads allows you to target potential customers based on their location, keywords, and other factors.

Important Tip: When running Google Ads for your roofing business, it is important to focus on quality over quantity. You want to generate leads that are likely to convert into customers.

Analytics to Measure ROI

Google Ads is a powerful tool that can help roofing businesses reach new customers and grow their business. But how effective are Google Ads for roofing businesses? The answer depends on how well you measure your return on investment (ROI).

Measuring your ROI for Google Ads is essential to determining whether or not the investment is paying off. By tracking the number of leads generated by Google Ads and comparing it to the cost of running the ads, you can calculate your ROI and determine whether or not Google Ads is worth continuing or what improvements you can make.

What are the disadvantages of using Google Ads?

Google Ads can effectively reach potential customers, but it is important to consider the disadvantages before starting a campaign. If you are not prepared for the potential drawbacks, you may not be able to make Google Ads work for your business.

Running Google Ads for a roofing business can have the following disadvantages:

  • Google Ads can be expensive, and if enough people do not see your ad, it will not generate the leads or sales you need to justify the expense.
  • If you are not careful with your Google Ads campaign, you could end up paying for clicks that never result in a sale or lead.
  • Google Ads allows you to target potential customers by location, demographics, and interests. However, if you do not take the time to understand your target market, you could end up wasting money on ads that your ideal customer does not see.
  • The time it takes to create and manage the ad campaign may be more than you anticipated. Google Ads requires ongoing optimisation and management to be effective, and if you do not have the time or resources to dedicate to it, your campaign will likely suffer.
  • It is important to remember that Google Ads requires time, patience, and money to enjoy the full benefits. You need to be prepared to invest in your campaign to see results and be ready to wait for those results. Google Ads is not a "quick fix" solution to your marketing problems.

Get Started to Run a Robust Google Ads Campaign for Your Roofing Company

With careful planning and execution, Google Ads can be an effective marketing tool for your roofing business. If you intend to use Google Ads for your Roofing Business, consider the pros and cons before making a decision. Consider your budget, target market, and time commitment before starting. If you're unsure where to start, our team of experts can help you get set up and running in no time. We'll help you create an effective Google Ads campaign for your roofing company that targets your ideal customers and enables you to achieve your business goals. Contact us to learn more about our services.

Frequently Asked Questions

What is the potential return on investment (ROI) for a roofing business using Google Ads?

The ROI for using Google Ads can vary based on several factors, such as the budget, the competition for keywords, and the effectiveness of the ad campaign strategy. However, with the right approach, businesses often see a significant increase in leads and conversions.

How effective are Google Ads for a roofing business?

Google Ads can be highly effective for roofing businesses. By using specific keywords related to roofing services, businesses can attract people actively searching for their services, leading to higher conversion rates.

How much budget should I allocate to Google Ads for my roofing business?

The budget can vary based on your business goals and the competition level for your targeted keywords. Start with a reasonable budget that you're comfortable with, and you can adjust this as you see the results of your campaign.

What types of Google Ads are most effective for roofing businesses?

Search Ads can be very effective for roofing businesses because they appear when users search for specific keywords related to roofing services. Local Service Ads are also valuable as they target potential customers in a specific geographic area.

Can I target specific geographic areas with my Google Ads?

Yes, Google Ads allows you to target your ads based on geographic location. This is especially useful for roofing businesses that operate within a specific area.

How can I track the effectiveness of my Google Ads campaign?

Google Ads provides comprehensive analytics tools that can help you track the effectiveness of your ad campaign. You can monitor key metrics such as click-through rates (CTR), cost-per-click (CPC), and conversion rates.

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.