5 Tips to Increase Website Conversion Rates

Digital Marketing
May 24, 2023
By Fahad Zahid

Most people would like their website to convert more visitors into customers. However, many of them don't know how to go about doing that.

In this article, we will give you 5 tips to help increase your website's conversion rate.

Before we discuss the techniques to increase the conversion rate, it's important to understand what conversion rate is and how it's calculated.

What is Conversion Rate?

Conversion rate is the percentage of visitors to your website that take a desired action

For example, if you want visitors to sign up for your newsletter, the conversion rate would be the percentage of people that actually do so.

The formula for calculating conversion rate is:

Conversion rate = Number of conversions/Number of visitors

For example, if you had 100 visitors to your website and 10 of them signed up for your newsletter, your conversion rate would be 10%.

What You're Trying To Accomplish?

Before you can start increasing your website's conversion rate, you need to know what you're trying to accomplish.

Are you looking to increase sales, get more newsletter subscribers, or something else?

Once you know what you want people to do on your website, you can start working on ways to increase the chance that they will take that action.

Now that we know what conversion rate is, let's take a look at how to increase it.

5 Tips To Increase Website Conversion Rate NOW!

1. Use a Strong & Compelling Call To Action (CTA)

Your call to action is what you want people to do on your website.

Make sure that your call to action is clear, concise, and easy to find.

If you're not sure what a good call to action looks like, take a look at some examples:

  1. "Sign up for our Newsletter"
  2. "Download our FREE E-book"
  3. "Subscribe to our YouTube channel"
  4. "Visit our website"
  5. "Call us now for a FREE Quote!"

A strong call to action should be specific and tell the visitor exactly what you want them to do.

It should also be relevant to the page they're on

For example, if you're selling a product, your CTA should be something like "Buy Now" or "Add to Cart". Similarly, if you're looking to get more newsletter subscribers, your CTA should be something like "Subscribe Now"

2. Use persuasive language

Use persuasive language throughout your website to increase the chance that visitors will take the desired action.

Some persuasive words and phrases you can use include:

  1. 1."FREE"
  2. "Limited Time Offer"
  3. "Now"
  4. "Today Only"
  5. "Exclusive"
  6. "Guaranteed"
  7. "You"
  8. "Because"

By using persuasive language, you can increase the likelihood that people will take the action you want them to take.

3. Live Chat

Adding a live chat feature to your website can increase conversion rates by as much as 20%

This is because it allows you to interact with visitors in real-time and answer any questions they may have

It also helps to build trust with potential customers.

If you're on a budget, try out this free live chat plugin: Tawk.to, simply create an account, and embed the code in your website.

Alternatively, if you're using WordPress, they have a free plugin you can install in your website.

4. Fast Loading speed

The faster your website loads, the more likely visitors are to stay on your site and take the desired action

A slow loading website can increase your bounce rate and decrease the amount of time people spend on your site.

To improve your website's loading speed, try using a caching plugin, optimizing your images, and using a content delivery network (CDN).

If this sounds too difficult, don't worry, there are free WordPress plugins that can take care of all this.

Also, here is a free tool to check your website speed: GTMetrix

This tool visually shows you the performance and grades your website:

5. Mobile optimization

More and more people are using their mobile devices to browse the internet

This means that it's important for your website to be optimized for mobile devices

Some things you can do to make your website mobile-friendly include:

  1. Use a responsive design
  2. Use large, easy-to-click buttons
  3. Use short, concise forms
  4. Use large font sizes
  5. Eliminate pop-ups

By making your website mobile-friendly, you can increase the chance that people will stay on your site and take the desired action.

Increase Your Website's Conversion Rate Today

There you have it, 5 tips to increase your website conversion rate.

If you are looking to take your website to the next level by optimizing it for increasing conversion rates, don't hesitate to contact us. We are an expert digital marketing agency with a proven track record of converting visitors into customers.

So, why wait? Reach out to us now, and let’s make your website a hub for conversions!

Frequently Asked Questions

What is a website conversion rate and why is it important?

A website conversion rate is the percentage of visitors to your site who take a desired action, such as filling out a form, subscribing to a newsletter, or making a purchase. It's important because it directly correlates with your website's effectiveness and your business's profitability.

How can I calculate my website's conversion rate?

To calculate your website's conversion rate, divide the number of conversions you get in a certain time frame by the total number of people who visited your website during that same period. Then, multiply that number by 100% to get the percentage.

What are some effective methods to increase my website's conversion rate?

Improving website design, enhancing user experience, creating compelling call-to-action, offering personalized content, and optimizing page load speed are some of the effective methods to increase your website's conversion rate. A comprehensive strategy may involve a mix of these tactics, depending on your specific needs and goals.

How does website speed impact conversion rates?

Website speed directly impacts user experience. If a website takes too long to load, visitors are likely to abandon the site, which increases the bounce rate and reduces the number of potential conversions. A fast, responsive website helps to keep visitors engaged and improves conversion rates.

What is A/B testing and how can it help improve conversion rates?

A/B testing involves creating two different versions of a webpage (Version A and Version B), and then showing these versions to different segments of website visitors to see which performs better. This type of testing can help identify which elements of your website are most effective in driving conversions, allowing you to optimize your site accordingly.

How often should I review and adjust my strategies for improving conversion rates?

Conversion rate optimization is an ongoing process. You should consistently track your metrics, conduct A/B testing, and make necessary changes based on the data you collect. Depending on your resources and website traffic, this could range from weekly to quarterly reviews.

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*FYI, parts of this blog post were drafted by artificial technlogy. But rest assured, it's been thoroughly researched, edited, reviewed and me & my team.
Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.

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