How to Track Leads for Roofing Website

July 14, 2023
By Fahad Zahid

Do you know how to track website leads? If not, you're missing out on a valuable opportunity to improve your sales process.

By tracking website leads, you can ensure your sales process runs smoothly and generates the best results possible! In this blog post, we will discuss how to track leads for your roofing business website. We'll review the methods you can use to measure lead generation and explain which ones are the most effective.

What Is Lead Tracking?

Lead tracking is the process of monitoring and managing sales leads throughout the sales funnel. This includes everything from initial contact to conversion. By tracking leads, businesses can identify which marketing campaigns generate the most interest, target potential customers more effectively, and measure conversions.

Why is it Important to Track Leads for Your Roofing Website?

Tracking website leads is essential because it allows you to measure the success of your marketing campaigns. You can determine which campaigns drive the most traffic and conversions by tracking the number of leads through your website. This information can help you focus your marketing efforts on the most effective strategies, helping you increase sales and grow your roofing business.

Learn more: How to get free roofing leads?

Get Started with Website Lead Tracking

1. Set Up Google Analytics and Install It on Your Website

If you don't have Google Analytics for your website, now's the time! Google Analytics is a free tool that allows you to track your website traffic and see where your leads are coming from.

To get started, create a free account with Google Analytics and follow their instructions to install the tracking code on your website. The installation steps might be different for different platforms (such as WordPress, Squarespace, etc.), so be sure to follow the instructions specific to your website. If you're using WP, some plugins can help to place the code.

If you're unsure on how to install Google Analytics on your website, plenty of resources are available online, or you can always hire a web developer to help you out.

2. Set Up Google Tag Manager

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without editing your code. It makes it easy to add and update tags on your website without having to touch the code. You can create a tag to track leads once you've set up Google Tag Manager. You can measure your website's marketing tags - such as those for Google Analytics, AdWords, and Facebook.

With Google Tag Manager, you can:

- Set up and manage tags for your website

- Track and measure the performance of your tags

- Preview and debug tags before publishing them

Now is the time to start if you're not using Google Tag Manager! It's a valuable tool for tracking leads on your roofing website.

First, create an account at to get started with Google Tag Manager. Then, follow the instructions to install your website's Google Tag Manager code. Once you've done that, you can create a new tag.

To create a new tag, click the "Tags" tab and the "New Tag" button. From there, you'll be able to select the type of tag you want to create

3. Set Up Goal Tracking in Google Analytics

Once you've installed Google Analytics, you can start tracking your website leads!

Google Analytics has a few different ways to track your website leads. The first way is to set up goals. It's essential to set up goal tracking in Google Analytics. Goals allow you to track user actions on your website, such as filling out a contact form or subscribing to your email list. This will help you measure the success of your lead-generation efforts.

You can track various goals like website form fills, calls, and live chat. Choose the most relevant goals for your business and track them accordingly.

To set up goal tracking in Google Analytics, log into your account and click the "Admin" tab. In the left-hand column, click on "Goals." You can create a new goal or edit an existing one.

When creating a new goal, you'll need to name it and select the type of goal. The most common types of goals are destination, duration, pages/screens per session, and event.

4. Set Up Call Tracking

You need to set up call tracking to track which marketing efforts drive phone calls (and sales). Call tracking involves assigning a unique phone number to each of your marketing campaigns. So that, when someone calls that number, you'll know which campaign they're responding to.

There are a few different ways to set up call tracking, but the most popular is to use a lead tracking system like WhatConverts. WhatConverts is a lead tracking and call-tracking software that integrates with your website and all major marketing platforms. Setting up WhatConverts only takes a few minutes. 

Once set up, the software allows you to track calls from different sources like SEOPPC and Google My Business. It also provides forms tracking and live chat tracking easily and sends all the data back to GA so you can track the exact number of leads coming in.

Read our complete guide about call tracking and how you can make adjustments to improve your conversion rate by tracking the results of your roofing marketing campaigns over time. 

Website Lead Tracking - Final Words

Now that you know how to track roofing website leads, it's time to put this information into practice. Remember to use a lead management system to track all this valuable data! By tracking the sources of your leads and monitoring their activity on your site, you'll be able to determine which marketing campaigns are most effective to implement in a new business.

Not very technical? Let Team Social Gravity set everything up so you can track your website leads and have the best possible ROI on your marketing. Contact us today!

Frequently Asked Questions

Why is it important to track leads for my roofing website?

Tracking leads allows you to understand where your potential customers are coming from and how effective your marketing strategies are. It provides insights into which channels are most productive and which might need improvement. It can also help you better manage your sales funnel and improve your customer engagement and conversion rates.

What are some effective ways to track leads for my roofing website?

There are various ways to track leads, such as using tracking URLs, implementing customer relationship management (CRM) software, using Google Analytics, tracking phone calls, or using form tracking on your website. Social Gravity can assist in implementing these strategies tailored to your specific business needs.

What is a CRM and how can it help in lead tracking?

CRM stands for Customer Relationship Management. It's a type of software that allows businesses to manage and analyze their interactions with current and potential customers. CRM systems can help track leads by keeping a record of every interaction, showing the source of the lead, and helping you understand the customer's journey better.

Can Social Media platforms help track leads for my roofing website?

Absolutely! Social media platforms often have built-in analytics tools that can help you track how many leads are coming from your posts or ads. You can also use tracking links in your social media content to monitor the effectiveness of these channels more accurately.

How long does it take to see results from lead tracking?

The time it takes to see results from lead tracking can vary based on your specific strategy and the tools you are using. However, once your tracking systems are set up, you should start to see data coming in almost immediately. Over time, this data will provide a clearer picture of your lead generation efforts and help you make more informed marketing decisions.

Is there a way to automate lead tracking for my roofing website?

Yes, many of the methods used for lead tracking, like CRM software and Google Analytics, can be automated. This means once they are set up, they collect and analyze data continuously without requiring manual effort. Social Gravity can help you implement these automated solutions to ensure consistent and efficient lead tracking.

Contact Social Gravity!

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.