What Are Google's Local Services Ads? Full Guide

Paid Advertisement
July 24, 2023
By Fahad Zahid

Google Ads serves as an online advertising platform that Google provides. It allows business owners to create online ads to connect with people by offering them the services they require through Google search. 

Google Ads has recently introduced Local Services Ads, a new kind of paid search ad with a little twist. They enhance the efficiency of the process that connects business owners and clients. 

What are Local Services Ads?

If you are new to Local Services Ads, you need to know that they are pay per lead and not pay per click like traditional ads. They are designed specifically to search for reliable leads for you and, at the same time, provide users with the required search results.

What is the Difference Between Traditional Ads and Google Local Services Ads?

Like traditional ads, also known as pay-per-click (PPC), Google Local Services Ads appear at the very top of the search engine results page. Still, in contrast to pay-per-clicks, Google displays them by placing them right above PPCs and organic search results and specifically targets them to customers in your area.

In contrast to traditional pay-per-click ads, Google Local Services Ads are charged by leads relevant to your business or services, not simply by a click. When finalising your budget, you will be asked the average number of leads you require per week and the weekly spend that suits you.

learn more on: google Ads vs Local service Ads

What does a Google Local Services Ad Look Like?

Since Google can generate these ads from your business profile alone, you are not required to create the ad or any meta text/copy. Here is an example of a local services ad on a search engine results page:

What is the Purpose of Google Services Ads?

Local services ads are created to take advantage of the combination of specific transactional search intent and Google’s location services.

If your services are aimed at a specific area or located in a brick-and-mortar establishment in that zone, you can use a Google Services Ad.

What are the Benefits of using Google Local Services Ads?

Google Local Services Ads offer a multitude of benefits for businesses. They provide a unique opportunity to connect with potential customers who are actively searching for services you offer.

Efficient Targeting

These ads allow you to target your audience efficiently. You can reach out to people who are in need of your services in real-time.

Pay Per Lead

Unlike traditional ads, you pay per lead. This means you only pay when a potential customer contacts you through the ad.

Increased Visibility

These ads appear at the top of the search results, giving your business increased visibility.

Trust and Credibility

Businesses that use Local Services Ads are Google Guaranteed or Google Screened, which builds trust and credibility.

Detailed Reporting

Google provides detailed reports on the performance of your ads, helping you understand what’s working and what’s not.

Who Can Use Local Ads Services?

Professional services by Google and Local Services Ads are provided to local-based professional services like Roofers, Plumbers, Accountants, Lawyers, Electricians etc. Before you can sign up for them, Google proceeds to analyse your eligibility for the process.

You can determine whether your business abides by Local Services Ad requirements through the eligibility checker. In this way, you can check if these services are available for your field in your specific area through the help of checkboxes and drop-down menus.

Creating a Google Local Services Ad

Google itself can create an ad for you based on your location, unique features, availability of services, and even business hours and then present it to potential clients that may be searching for several keywords relevant to your expertise.  

Distinguishing between Google Local Services and paid search is important because they are not separate. Instead, they complement each other.

Potential customers may select your services and choose you over another local services ad result because your business is listed among the organic or paid options, so seeing both helps make a better conversion rate.

Google needs to know what you do, where you are currently, and your budget limits.  Information you provide helps them get the idea about who to display your ad to and analyse your competitors in that area and the challenges you might have to overcome for the smooth sailing of your business.

Thanks to google, you can adjust the location to which your ad will be shown by specifying the same streets!

If you are new to using the Google Local Services Ad, it would be best for you to start with at least twenty leads in a week to ensure that you can see the results you want. 

 If you need help setting up Google Ads or auditing your existing Google Ads campaign, we can do it for you free of cost to get you started with it. Contact us today. 

How do Customers Approach You? 

Customers can click on your ad to find out about your services, opening hours, share a message with you, or give you a call, but you do not have to pay anything unless they choose to contact you.

Final Thoughts

Google local services ads allow businesses to place ads on search engines targeting potential customers belonging to specific areas. Once a person clicks on an ad, they can contact you for your services. You are required to pay for Google’s services only when a customer chooses to approach you.

If you think your business needs a marketing boost through Google Local Services Ads, feel free to contact Social Gravity, a Google Local Services ads expert.

Frequently Asked Questions

What are Google Local Services Ads?

Google Local Services Ads are a type of advertisement that allows businesses to connect with local customers searching for specific services. These ads appear at the top of search results and charge businesses based on leads, not clicks.

How to set up Google Local Services Ads?

To set up Google Local Services Ads, create a business profile on Google, specify your service area and the types of services you offer, and complete the required background check. Google will then generate ads based on this information.

What is LSAs marketing?

LSA marketing refers to the use of Local Services Ads to promote your business. These ads focus on generating high-quality leads by targeting local customers searching for your services, ensuring a direct and efficient advertising approach.

Is Google Local Services Ads worth it?

Google Local Services Ads can be highly effective for businesses looking to generate leads from local customers. The pay-per-lead model ensures that your advertising budget is spent on genuine leads, potentially offering a good return on investment.

What is the difference between PPC and LSA?

The main difference between PPC (Pay-Per-Click) and LSA (Local Services Ads) is the payment model. PPC charges per click on the ad, while LSA charges per lead generated. LSAs also appear at the top of search results, above PPC ads.

How do I rank my Google Local Services Ads?

To rank your Google Local Services Ads, ensure your business profile is complete and accurate, collect positive customer reviews, respond promptly to leads, and maintain a good standing with Google by adhering to their guidelines and requirements.

Contact Social Gravity!

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.