As the world becomes increasingly digital, many people are beginning to doubt the importance of business cards. But in a society where everything is moving online, printed business cards can be more valuable than ever.
In a world where we are constantly bombarded with google ads and emails, it can be easy for your message to get lost in the shuffle. Having a physical business card that someone can hold on, makes it more likely they will remember you when they need your services. In this blog, we will discuss the importance and different ideas of business cards for roofers in 2023 and beyond.
How Do Business Cards Benefit Roofers?
1- Increase Legitimacy
Business cards are one of the first things people will ask for when they meet someone new in a business setting. If you're a roofing contractor, having business cards on hand can increase your legitimacy and professionalism. People are more likely to take you seriously as a business owner if you have business cards, which can lead to more roofing contracts.
2- More Referrals
If you're a roofing contractor, you know that referrals are one of the best ways to get new business. And what better way to get referrals than to have your contact information readily available to potential customers? When you hand out your business card, you're reminding someone to recommend your roofing services to their friends or family.
3- Improved Networking
As a roofing contractor, you should network with other industry professionals. Business cards can be a great way to make new contacts and exchange information with other roofers, that will in turn enhance roofing sales. By attending industry events and trade shows, you can hand out your business cards and make new connections that could lead to future business opportunities.
Your business card is a valuable marketing tool that can help you promote your roofing business. By including your company logo and contact information on your business cards, you can spread awareness of your brand. If you want to improve your roofing company's branding, investing in business card printing is a wise move.
Business cards are one of the most cost-effective roofing marketing tools. They are relatively inexpensive to produce compared to other marketing channels. And if you print them in bulk, you can save even more money. So, if you're looking for a cost-effective way to market your roofing business, consider investing in business cards.
You might also be interested in learning the best PPC tips for roofing!
How To Make Your Roofing Business Cards Stand Out?
1- Use a unique shape or material
Business cards are often overlooked and considered unimportant. They are seen as a way to exchange contact information simply. However, business cards can actually be a very powerful marketing tool - if they are done right. One way to make your business cards stand out is to use a unique shape or material. This will make your cards more memorable and likely to be kept by potential customers. Some unique materials you could use for your business cards include:
- Recycled materials
2- Use a high-quality printing process
Using a high-quality printing process will ensure that your cards look professional and are of a high enough quality to make a good impression. Some high-quality printing processes you could use for your business cards include:
- Offset printing
- Digital printing
- Foil printing
3- Use bright and eye-catching colours
Using bright and eye-catching colours will help your cards to stand out from the rest and be more memorable. Some eye-catching colours you could use for your business cards include:
- Neon pink
- Neon green
- Bright yellow
4- Use an attention-grabbing headline
Another way to make your business cards stand out is to use an attention-grabbing headline. This will also help to make your cards more noticeable and memorable. Some attention-grabbing headlines you could use for your business cards include:
- “Get a free estimate!”
- “10% off your first project!”
- “We’re the best in town!”
5- Use a Call-to-Action
Using a Call-to-Action will encourage people to take the next step and contact you about your services. Some Call-to-Actions you could use for your business cards include:
- “Call us today!”
- “Visit our website!”
- “Like us on Facebook!”
6- Incorporate Your Branding
This will help people to remember your company and what you do. Some ways you could incorporate your branding into your business cards include:
- Using your company logo
- Using your company colours
- Using your company slogan
7- Keep It Simple
Keep your business cards simple. This will help people to remember your contact information and what you do. Some ways you could keep your business cards simple include:
- Only include your name, title, and contact information
- Only include your company logo
- Only include your company slogan
8- Make Sure It’s Readable
Make sure business cards are readable. This will help people easily find your contact information and understand what you do. Some ways you could make your business cards readable include:
- Using a large font size
- Using clear and easy-to-read fonts
- Using high-contrast colours
What Should We Not Do When Making Business Cards?
When making business cards, it is important to be aware of what not to do to ensure they are effective and professional. Some things to avoid include:
1. Not using high-quality paper or printing. This can make your business cards look cheap and unprofessional.
2. Not including all of your contact information. Make sure to list your name, job title, company name, address, phone number, and email address so people can easily contact you.
3. Not personalising them. Your business cards should be customised with your logo and/or graphics to help them stand out.
4. Not using the right font or colour scheme. Be sure to use a font that is easy to read and a colour scheme that matches your branding.
5. Not ordering enough cards. It's always a good idea to order more cards than you think you'll need in case you run out or lose some.
Contact Us to Make Your Roofing Business Card Memorable
Roofers always seek ways to market their business and stand out. A business card is one of the most effective (and oldest) roofing marketing tools.
A well-designed, professional-looking business card can help roofers make a great first impression and generate leads.
Contact us today to learn how we can help you design a memorable business card for your roofing business.
Frequently Asked Questions
A roofer can include their name, job title, company logo, and a brief description of services offered. Mentioning certifications or affiliations with professional bodies can also add credibility. Lastly, a catchy, industry-related slogan can help make the card more memorable.
It's absolutely crucial. The primary purpose of a business card is to provide a potential client with all the necessary contact information, such as phone number, email address, physical address (if applicable), and website URL. Including social media handles is also a good idea, given the rise of social media in the business landscape.
The business card can include a mention of years of experience, notable projects, or specific areas of expertise. It can also feature professional affiliations, awards, and certifications. QR codes that link to a portfolio or testimonials page on a website can also effectively showcase expertise.
A QR code can be subtly integrated into the design without disrupting the aesthetic appeal. It can be placed in a corner or aligned with other contact details. When scanned, the QR code could lead to the roofer's website, a digital portfolio, or a promotional video.
Using recycled or biodegradable materials for business cards can highlight a roofer's commitment to sustainability. Similarly, mentioning green roofing solutions offered by the roofer can also reflect this commitment.
Colors play a significant role in setting the tone and mood of a business card. It's generally a good idea to use colors that align with the roofer's brand. Darker shades like black or grey could be used to symbolize strength and reliability, while green can represent sustainability.