Is SEO Worth It for Roofers

September 4, 2023
By Fahad Zahid

Search Engine Optimisation is the process of improving the ranking of a website on search engines. The higher the ranking, the more likely people find the website. Roofing SEO can be a great way to bring in more business for roofers. 

The short answer is, Yes, SEO is worth it for roofers! 

However, it's not always clear whether SEO is worth the investment. 

This article will help you decide whether it's right for your business. We'll also look at how marketing agencies can help roofers with roofing SEO. 

Keep Reading!

What is SEO?

SEO, or search engine optimisation, is the process of improving the visibility and ranking of a website in search engine results pages. This can be done by optimising the website content, structure, and on-page elements like titles, metatags, and anchor text. 

SEO can be an extremely effective way to drive traffic to a roofing company’s website, but it's essential to understand that it's not a quick or easy fix. It takes time and effort to see results from SEO, and there are no guarantees that your website will rank first in Google search results.

If you're willing to put in the work, SEO can be extremely valuable for digital marketing of roofing companies. Optimising your website and content for keywords related to your business can reach more potential customers online and drive them to your website. 

And since SEO is a long-term strategy, you can reap the benefits of improved rankings even after implementing it.

Why Should You Invest in SEO For Your Roofing Business?

If you're a business owner, you know that investing in SEO is essential. But what about roofing SEO? Is it worth investing in as well? Here are different reasons why SEO is a smart investment for roofing companies as well:

1. It's a Cost-Effective Way to Generate Leads

Interested in getting free roofing leads? Roofing SEO is a cost-effective way to generate leads without breaking the bank. Unlike other marketing methods, such as print advertising or television commercials, roofing SEO can be very affordable with a very high ROI. And since it's a long-term marketing strategy, you'll continue seeing new leads coming to your business for months and even years after you stop putting resources into SEO.

2. It Targets Local Customers

People who search for roofing companies online typically include their city or region in the search query. 

Optimising your website for local search can ensure your company comes up in these search results. If you're a roofing company that serves a specific city or region, then roofing SEO can be a great way to target local customers.

Additionally, integrating local service ads into your strategy can further enhance visibility and direct potential clients to your services.

3. It Increases Your Visibility Online

Investing in roofing SEO can help increase your visibility online. Optimising your website for relevant keywords can earn higher search engine rankings. And when your website appears on the first page of search results, you'll be more likely to get traffic to your website and generate leads.

4. It Helps You Build Trust and credibility

When you invest in roofing SEO, you're not only increasing your visibility online, but you're also building trust and credibility with potential customers.

By providing relevant and useful information on your website, you can show that you're an expert in your industry. And when people trust your company, they're more likely to do business with you.

5. It's a Long-Term Marketing Strategy

Investing in SEO is a smart long-term roofing marketing strategy. SEO can continue to provide results for months and even years, unlike other marketing methods that provide results only for a short period. 

And since it's a long-term strategy, you can grow your business in the long run.

6. You'll have the edge over the competition

If your competitors aren't investing in SEO, you'll have the edge over them. This means you'll be able to attract more customers and grow your business faster.

Steps for Getting Started with SEO for Roofing Companies

1- Do Research & Find Keywords

Regarding Roofing Companies, the first step for getting started with SEO is understanding what your customers are searching for. Research what keywords people might use when looking for a roofing company in your area. Once you have a list of keywords, you can start targeting them in your website and marketing materials.

2- Optimize Keywords

The next step is ensuring your website is optimised for those keywords. Use them throughout your site, title, description, and anchor text. You can also use them in your Google Ads campaigns.

3- Quality content

Once you have optimised your website for your target keywords, the next step is to create quality content that includes those keywords. Write blog posts, create infographics, and produce other types of content to help your website rank higher in search results.

3- Build Links

Another important part of SEO for Roofing Companies is link building. This is the process of getting other websites to link to your site. The more high-quality links you have, the higher your site will rank in the search engines. There are several ways to build links, including guest blogging, directory submissions, and social media.

4- Monitor Your Progress

The final step in getting started with SEO is to monitor your progress. Use Google Analytics to track your traffic and see how your keywords perform. Keep an eye on your competition. You can make changes to your website and marketing strategy.

Below is an example of traffic growth on one of our client’s roofing websites recently. The more traffic you start to get, the higher number of roofing leads you to get every month.

5- Hire an SEO Expert

To take your SEO to the next level, you can always hire an expert. 

Many marketing agencies specialise in SEO for Roofing Companies. They can help you with all aspects of your SEO, from keyword research to link building. By hiring an expert, you can focus on running your business while they care for your SEO. Reach out to Social Gravity if you need support with SEO.

DIY Roofing SEO VS Hiring an Agency

Regarding Search Engine Optimisation, there are many things to consider. One of the most important is whether to do the roofing SEO work by yourself or hire an agency. Both options have pros and cons, and the best one depends on your specific needs.

DIY Roofing SEO

If you're doing your roofing work, you must ensure your SEO is up to the mark. This means optimising your website and content for search engines and using the right keywords and phrases. It can be a lot of work but worth it in the long run. Optimising your site will get more traffic from search engines, which means more customers.

We only recommend DIY SEO if you have basic marketing knowledge and sufficient time. 

Hiring an Agency

Agencies have experts who know how to optimise websites for search engines and can help you reach your target audience. Plus, they have years of experience and know what works and doesn't. Hiring an agency is a good option for roofers if you're uncomfortable doing your own SEO or need more time. 

You can also hire Social Gravity to do it for you. Look at our case studies to see how we helped one of our roofing clients to generate consistent leads. We have multiple case studies where we have helped clients generate 100-150 and even more monthly leads, depending on the sales objectives. 

Which One is Better?

DIY roofing SEO or hiring an agency? It depends on your needs. 

DIY is a good option if you're comfortable doing your own SEO and have the time. 

If you don't have the time or aren't comfortable doing it yourself, then hiring an agency is a better choice. 

Due to your busy schedule as a roofer, it might be difficult to have time for everything. Therefore, an agency can help handle the SEO work while you focus on running your business. 

SEO is important for any business, but it's especially important for roofers, given the high ROI compared to other marketing channels, such as roofing PPC ads. Optimising your site can reach more customers and grow your business.

Learn more: How to market a roofing company?

Contact Us & Get More Leads and Sales with SEO

Yes, SEO is worth it for roofers! 

By improving your website's search engine ranking and visibility, you can increase leads and sales from potential customers searching for roofers in your local area. Plus, our team of experts trained in the roofing industry can help you get started with SEO quickly and efficiently. Contact us today to learn more!

Frequently Asked Questions

Why is SEO important for roofers?

SEO is crucial for roofers because it helps improve their website's visibility on search engines. A well-optimized website will rank higher on search engine results pages (SERPs), leading to increased traffic, more qualified leads, and ultimately more bookings for roofing jobs.

How long does it take to see results from SEO for a roofing business?

SEO is a long-term strategy, and it often takes atleast 6-8 months to start seeing results, especially for competitive keywords. However, once your site starts ranking higher in search results, you can enjoy consistent traffic and leads without the recurring cost of pay-per-click advertising.

Can I do SEO for my roofing business myself?

While it's possible to handle SEO on your own, it can be complex and time-consuming. SEO requires a deep understanding of search engine algorithms, keyword research, content creation, and technical website optimisation. Many roofers hire an SEO agency or professional to ensure the job is done effectively.

Is local SEO important for roofers?

Absolutely! Local SEO is crucial for roofers because roofing services are location-based. Potential customers are likely to search for roofers near them. By optimising your website for local search, you can rank higher in local search results, making it easier for customers in your area to find you.

What are some SEO strategies for roofers?

There are several strategies a roofing business can implement, including keyword optimisation, content marketing (creating valuable content related to roofing), optimising Google My Business profile, acquiring customer reviews, and building local citations.

Is SEO more effective than traditional advertising for roofers?

While traditional advertising can still be effective, SEO often provides a better return on investment for roofers. SEO targets users searching for roofing services online, leading to higher-quality leads. Moreover, unlike traditional advertising, the benefits of SEO are more long-term. Once your website ranks high in search results, it can continue to attract traffic and generate leads over time without additional advertising spend.However, a balanced marketing strategy that includes both digital and traditional methods is often the most effective.

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.