When it comes to marketing your roofing company, you have many options. You can go with various forms of online marketing or offline marketing. The important thing is to find the right mix of marketing strategies that will work best for your company.
In this blog post, we'll discuss some of the best online and offline marketing strategies for roofing companies.
Digital Marketing Strategies For Roofing Contractors
Implementing digital marketing strategies can be tough for any business or industry, but it is necessary for maintaining competitiveness. In the construction industry, where many clients shop online or seek out Facebook ads before they ever call you, some roofing contractors feel left behind and are not making more money.
To combat this fear, roofing contractors should understand that there are a variety of digital marketing strategies for roofers that can be used to reach new clients, increase brand awareness, and generate leads.
1. Creating A Website
A website is an essential part of roofing company marketing. It's the first impression that potential customers will have of your business, and if it's not user-friendly, they're likely to leave without taking any action.
Make sure your roofing website is easy to navigate and that all the potential information customers need is easily accessible. Include your contact information prominently, and make it easy for visitors to get in touch with you.
To understand how your company's website should look and feel, take small tour of our website.
In addition, your website should be easy to navigate and mobile-friendly, as more and more people are searching on their smartphones.
2. Dedicated Landing Pages
A roofing company's website is one of its most important marketing tools. A well-designed website can help a roofing company attract leads and convert them into customers.
One of the best ways to maximise the effectiveness of a roofing company's website is to create dedicated landing pages for its services. A dedicated landing page is a page on the website designed specifically for a particular roofing service. For example, if a roofing company offers roof repair services, it would create a dedicated landing page for roof repair.
The purpose of a dedicated landing page is to provide visitors with information about the specific service they are interested in. This information should be clear and concise, and it should be easy for visitors to find.
A well-designed dedicated landing page can help a roofing company attract leads and convert them into customers.
Learn more about How to increase website conversion rates.
3. Increase Your Website’s SEO Ranking
The first step in any digital marketing campaign is ensuring your website is search engine optimised (SEO). For your website to rank when potential customers are searching for roofing contractors in your area, you need to make sure your website optimises relevant keywords with high-quality content. Semrush is a good tool for keyword research for your roofing company.
You may also look at this list of keywords compiled by Social Gravity to help your roofing business.
4. Track Visitors to Your Website
Tracking your website's visitors is also important. Google Analytics is a free tool that can help you do this. You can track how visitors found your website, what pages they looked at, how long they stayed on your website, etc.
This information can help you understand what roofing customers are looking for when visiting your website. It can also help you improve your website to be more effective at generating leads.
You can adjust your roofing marketing strategies accordingly by tracking how people find your website and what they do once they're there.
5. Generate Reviews And Testimonials
One of the best roofing company marketing strategies is to generate reviews and testimonials from satisfied customers. These reviews can be posted on your website or on popular review sites like Google My Business, Yelp, and Angie's List.
When potential customers see that you have positive reviews, they'll be more likely to trust you and do business with you.
6. Use PPC and Google Local Service Ads
Pay-per-click advertising is a form of online advertising where businesses bid on keywords to have their ads displayed when users search for those keywords.
Roofing companies can use PPC to reach consumers actively looking for roofing services. Through PPC, roofing companies can target potential customers based on location, search history, and device type.
Another way roofing companies can reach potential customers is through Google Local Service Ads. Local Service Ads are a new type of ad from Google that allows businesses to promote their services to consumers in their area.
Sign up for a free one-on-one consultation with us if you need assistance setting up Google Ads campaigns or expert advice on budget, keywords, and other factors.
Click here to understand the difference between PPC and Local service Ads.
7. Invest In Facebook And LinkedIn ads
Facebook and LinkedIn offer roofing companies a unique opportunity to reach many potential customers. Both platforms allow you to target your ads by location, age, gender, interests, etc. You can also use custom audiences to target people who have interacted with your business in some way, such as by visiting your website or engaging with your posts.
8. Implement Retargeting Ads strategy
Retargeting is a form of online advertising that allows businesses to target ads at individuals who have already visited your website but left without taking action. The idea behind retargeting is that these individuals are already interested in what the business offers, so they are more likely to convert into customers if they see relevant ads.
Roofing retargeting ads can be an effective marketing strategy for roofing companies. It allows them to stay top of mind with potential customers and increase the chances of generating new leads.
9. Lead Generation Services
Roofing companies need to generate leads to find potential customers. They can use different lead generation services, including HomeAdvisor and Thumbtack. HomeAdvisor is a website where homeowners can search for roofers in their area. Thumbtack is an app that connects roofers with customers who need roofing services.
10. Get Listed In Online Directories
Another way to generate leads is by listing your roofing company in online directories. Some popular online directories for roofing companies include Angie's List, Home Depot, and Lowe's. When customers search for roofing companies in these directories, your company's name and contact information will appear. Be sure to include your company's website, address, and phone number so that potential customers can quickly get in touch with you.
11. Reputation Management For Roofers
It’s not only important to get roofing customers, but it’s also essential to keep them. This is where roofers need to focus on reputation management for roofing companies.
There are a few ways roofing companies can manage their reputation:
- Monitor roofing review sites and encourage happy customers to leave reviews.
- Respond to all reviews, positive or negative.
- Use social media platforms to connect with customers.
- Encourage employees to uphold the company’s values.
By managing their reputation, roofing companies will be able to keep their current customers and attract new ones.
Offline Marketing Strategies For Roofers
Billboards are a large and visually attractive medium of marketing you can use to capture homeowners’ attention. To ensure that many people will see them, they can be placed in strategic locations, like near intersections or on high-traffic roads. You can also customise your billboard message to target roofing customers specifically. For example, you could include a special offer for roof repair or replacement services.
2. Direct Mail
Direct mail is another marketing strategy you can use to reach roofing customers. You can target specific homeowners in your area by their demographics, like income level or home value. Then, you can send them a personalised business card or flyer that includes information about your roofing services.
3. Company Vehicle Wraps
If you have a company car or truck, you can use it as a moving billboard by wrapping it with your roofing business’s information. This is an effective marketing strategy because it allows you to reach a broad audience in your local area. Plus, it’s a great way to promote your roofing business whenever you’re on the road.
4. Doorknocking Strategy
Door-knocking is a personal marketing approach that allows you to introduce yourself and your roofing business to homeowners directly. This strategy can be effective because it will enable you to build relationships with potential customers. When you knock on the door, dress professionally and have information about your roofing services ready to share.
5. Referral Programmes for Existing Customers
Referral programmes are an excellent way for roofing companies to get more business. Roofing companies can offer referral bonuses to customers who refer new customers to the company. This is an excellent method to get people talking about your roofing business.
6. Print Ads In Newspapers And Magazines
If you want to go traditional with your roofing company marketing, print ads are still an effective method to reach your target audience. You can place ads in local newspapers and magazines that homeowners and businesses read. Make sure your ad stands out by using strong visuals and making people want to choose you.
7. Distribute Business Cards
Business cards are an essential marketing tool for roofing companies. They allow you to quickly and easily provide potential customers with your contact information, and they're a great way to make a good impression. In addition to including your name, phone number, and email address, be sure to list your company's website and social media profiles.
Make sure your roofing company's contact information is easy to find and remember by handing out business cards. You can give these cards to people after you talk to them about a roofing job or tell them how much it might cost, or you can hand them out when you go to local events or fairs.
8. Sponsoring Community Events
Sponsoring community events is a great way to generate leads and create brand awareness for your roofing company. You can sponsor local events like an open marathon or charity soccer tournament. You can also set up a booth to promote your roofing business. This will allow you to interact with potential customers and tell them about your roofing services.
The Best Marketing Strategy For Roofing Companies
Roofing companies have multiple marketing strategies that they can use to get their company name out there. Offline marketing is a great way to reach potential customers who may not be online. Flyers, billboards, and commercials are all great examples of offline marketing. Online marketing is a great way to reach potential customers who are already online. Websites, social media, and online directories are great examples of online marketing.
Final Words !
Each approach has its strengths and weaknesses. However, these strategies can be incredibly effective in reaching potential roofing customers when used together.
For example, a roofing company can use their website to generate leads and then use offline marketing strategies to turn those leads into customers.
Some roofing companies think they only need to focus on one type of marketing. Still, the reality is that a well-rounded marketing strategy for roofing contractors is the best way to reach the most potential customers.
If you’re struggling to market your roofing business, that's all we do here at Social Gravity. Click here to contact us and see how we can help your roofing company generate consistent leads.
Frequently Asked Questions
At Social Gravity, we've done extensive research and have years of experience in the field of digital marketing, particularly for roofing companies. Our strategies are based on this knowledge and are proven to increase lead generation, conversion rates, and overall business growth.
Digital marketing can help your roofing company reach a larger audience, establish a strong online presence, increase customer engagement, and improve ROI. Our tailored strategies target your ideal customers, increase your visibility, and drive more qualified leads to your business.
We start by understanding your company's specific goals, target market, and unique selling propositions. We then build a customized marketing strategy that aligns with these elements and is designed to generate results and deliver on your objectives.
Our clients typically see an increase in website traffic, higher lead generation, improved conversion rates, and a boost in sales. However, it's important to understand that results can vary depending on various factors such as the competitive landscape, your existing digital presence, and the particular marketing strategies implemented.
A typical campaign may include a mix of SEO, PPC, email marketing, content marketing, social media marketing, and reputation management. We tailor the mix based on your company's specific needs and goals.
The timeline for seeing results can vary, but most clients begin to notice improvements in their online presence and increased lead generation within 3-6 months. Remember, digital marketing is a long-term strategy and consistency is key for sustainable growth.