How to Optimize Google My Business for Roofing Companies?

May 27, 2023
By Fahad Zahid

Google My Business is a vital tool for roofing companies. It allows potential customers in your area to find you easily and learn more about your business.

To make the most of Google My Business, you need to optimise your listing. This includes adding photos, responding to reviews, and keeping your information up-to-date.

In this guide, I will teach you how to optimise Google My Business for roofing companies. We will cover everything from creating a profile to adding photos and reviews. Follow these simple steps, and you will see a significant improvement in your online visibility!

Check out a fully optimised Google My Business profile:

Get Started with Optimising Google My Business for Roofing Companies

Step 1: Sign up

To create a Google My Business account, first of all, you need a Google account. If you don't have one, sign up or just sign in to your Google account and visit

Step 2: Setting Up Basic Information 

To set up a Google My Business account for your roofing company, you'll need to provide some basic information about your business. This includes your business name, address, and business category. You'll also need to provide a phone number and website URL. Other essential details will include the service area, business hours, and services offered.

Once you have entered all the details, click Finish, and your profile is created.

By filling out all this information, you will help your roofing company show up higher in Google SERPs and attract more customers!

Step 3: Verifying Your Business

You will need to have a valid and current business address, phone number, and email address to verify your business. If you do not have a current business address, you can use your home address.

Google will then send you a postcard with a verification code to the address you provided. Once you receive the postcard, simply log back into your Google My Business account and enter the code.

Once you have verified your business, you will be able to edit and optimise your listing!

Step 4: Optimise Your Listing: Add Photos And Branding

Now that you have verified your business, it is time to fully optimise your roofing company’s Google My Business listing!

Start by adding photos of your roofing company. These can be pictures of your work, office, or team. Customers love to see authentic images, so add as many as possible.

Another great way to optimise your listing is by adding branding elements such as logos and colour schemes. This will help customers recognise your brand and remember your company.

Get expert roofing logo design ideas by clicking here.

Step 5: Compelling Business Description

The next step is to create a compelling business description. This is where you get to sell your company and what makes you unique. 

Try to answer the following questions:

  1. What does your company do?
  2. How do you help your customers?
  3. What are your core values?

Once you have answered these questions, you can craft your business description. Remember to keep it under 750 words and focus on keywords that potential customers might search for.

If you are struggling to write your business description, consider reaching out to a roofing marketing agency for help. They will be able to help you create content that is well-optimised.

Step 5: Get Customer Reviews (This Is Important)

Ranking highly on Google Reviews determines how well my business is doing. Encourage your customers to leave positive reviews on your listing. The more reviews you have, the better! You should try to obtain more reviews than your competitors.

Step 6: One Post Every Week

Remember, consistency is vital when it comes to SEO and Google My Business optimisation. Posting once a week keeps your company at the top and helps you rank higher in search results.

Not sure what to post about? Try featuring a recent project, highlighting a new roofing product or service, or offering tips on home maintenance. Whatever you post about, make sure it’s relevant to your target audience and provides value.

Perfectly Optimised Google My Business Account is Ready!

If you follow these steps, you’ll be well on your way to optimising your Google My Business listing for your roofing company and bringing in more leads and customers. If you have any questions about how to use Google My Business, want help optimising your listing, or need help with any of these procedures, contact us right away!

Frequently Asked Questions

Why is Google My Business important for my roofing company?

Google My Business (GMB) is a critical tool for any local business, including roofing companies. It helps you increase your online visibility, provides potential customers with vital information about your business, and enhances your local SEO. Essentially, it makes your roofing company easier to find for customers searching for your services.

How can I set up my roofing company on Google My Business?

You can set up your roofing company on GMB by going to the Google My Business website and following the on-screen instructions. You'll need to provide basic details about your business, such as its name, location, and operating hours. After this initial setup, Google will need to verify that your business is legitimate, usually via a postcard sent to your physical location.

How can I optimize my Google My Business listing for local searches?

To optimize your GMB listing for local searches, make sure to include relevant keywords in your business description and services section. Additionally, keep your listing up-to-date, regularly upload photos, collect and respond to customer reviews, and use Google Posts to share updates and promotions.

How often should I update my Google My Business listing?

Keeping your GMB listing current is essential. Update your listing any time there is a change to your business's hours, services, or contact information. Additionally, consider posting updates or photos at least once a week to keep your listing active and engaging for potential customers.

Can customer reviews on my Google My Business profile impact my roofing company's SEO?

Yes, customer reviews can significantly impact your local SEO. Google considers both the quantity and quality of reviews as part of its ranking algorithm. Encourage your satisfied customers to leave reviews, and always respond promptly and professionally to any reviews left, positive or negative.

What is Google Posts, and how can it help my roofing company?

Google Posts is a feature of GMB that allows businesses to share updates, promotions, and events directly on their listing. These posts can improve the visibility of your roofing company, allow you to showcase your services and special offers, and enhance engagement with potential customers.

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Author Fahad Zahid
Co-Founder @ Social Gravity

As a passionate Digital Marketer & YouTuber, Fahad Zahid, co-founder of Social Gravity, is known for helping home service & construction companies shine on the web with Paid Advertisement & SEO.