Top 10 Online Marketing Mistakes Plumbing Businesses Make

Running a plumbing business shouldn’t mean spending your evenings stuck on Facebook or wondering why your website isn’t bringing in calls.

You started this to do proper work—fixing problems, helping people, and building a business you’re proud of. But in today’s world, even the best plumber can be overlooked if they’re not visible online.

These days, most homeowners head straight to Google, Facebook, or Instagram when they need a plumber. If your business doesn’t show up—or looks unprofessional—you could be losing jobs to others who aren’t necessarily better… just easier to find.

Here’s the good news:

You don’t need to be a marketing expert to turn things around. In this blog, we’ll show you 10 common online marketing mistakes plumbers make—and how to fix them quickly and easily. So if you’re ready to get more calls, more customers, and more control over your growth, you’re in the right place.

10 Mistakes You’re Making In Marketing Your Plumbing Business Online

We've worked with many plumbing business owners over the years, and time and again, we see the same common mistakes holding them back. Backed by online marketing research and our own experience at Social Gravity, we've identified mistakes that plumbers often make when it comes to SEO, pay-per-click (PPC), social media, and website strategy.

1. Neglecting the Power of Email Marketing

The Mistake:

Social media has been slowly but slowly taking over more traditional methods of marketing since the early 2000s. But email marketing is still a proven strategy that allows plumbing businesses to build relationships with customers and achieve respectable ROIs. Email marketing tools that send automated emails based on a customer’s buying behaviour and preferences are available at minimal cost.

How to Avoid It:

Start collecting customer emails through your website, job bookings, or invoices. Use tools like Mailchimp and Kit to send regular updates, service reminders, and exclusive offers.

Set up automated emails for things like quote follow-ups or seasonal check-ins. You’ll stay top of mind without needing to message each customer manually.

2. Using a Website That Isn’t Mobile-Friendly

The Mistake:
Converting visitors to your website into paying customers means engaging and interesting them within a few seconds of landing on your page. If your website doesn’t work well on mobile, you’re losing leads.

How to Avoid It:
Use Google’s Mobile-Friendly Test to check your site. If it’s hard to use on phones, speak to a web designer who can create a responsive design. A good website should look great and load fast on any device—especially mobiles, where most people browse today.

3. Investing Too Little in Sponsored Posts

The Mistake:
Sponsoring posts on social media sites like LinkedIn, Instagram or Facebook places your services and products at eye level with a huge number of your target audience. Not using this feature means missing out on serious exposure.

How to Avoid It:
Set aside a small ad budget each month to promote posts that showcase your work, testimonials, or seasonal offers. Use Facebook or Instagram’s targeting tools to reach homeowners in your service area who are most likely to need a plumber.

Most social media sites that let business sponsor posts provide tools enabling you to pinpoint your target audience so that your posts and ads appear on the feeds of consumers who satisfy your ideal customer criteria.

4. SEO Is Still the #1 Way to Get Found on Google

The Mistake:
Some plumbers assume that SEO is old news—especially with all the noise around Facebook, Instagram, and TikTok. But here’s the truth: when someone types “emergency plumber near me” or “boiler repair in dublin” into Google, it’s SEO that decides whether your website shows up… or disappears into the depths of page two.

Skipping SEO means you’re leaving jobs on the table.

How to Fix It:

Focus on local SEO. That means using keywords that match what real customers are typing, like your town, city, or services (e.g. “blocked drain kildare” or “bathroom fitting in dublin”).

Make sure every page on your website has:

• A clear, unique title and meta description
  
  
• Content that mentions your key services and locations
  
  
• Regular updates (blog posts, new photos, service announcements)
  

Also, set up and optimise your Google Business Profile, and list your company on trusted local directories. These steps help Google trust your business—and help customers find you faster

5. Overdoing It on GIFs, Images, and Other “Bells and Whistles”

The Mistake:
When people are searching for a reputable plumbing business online, they don’t want to be confused by a website stuffed with animations, too many images and glaring colors. 

How to Avoid It:
Keep your site design clean and simple. Make sure contact info is easy to find. Use high-quality, relevant images without overloading the page. Focus on fast loading times, service lists, and trust elements like reviews and accreditations.

6. Overselling Your Plumbing Business on Twitter, Facebook, and Other Social Media Sites

The Mistake:
Posting only sales-pitch content can turn followers away. If you don’t engage your audience, your posts will stop showing up in their feeds.

How to Avoid It:
Follow the 80/20 rule: 80% of your posts should educate, entertain, or inspire. Share DIY tips, project photos, team stories, or local updates. Use only 20% of posts to promote offers or services directly.

7. Improperly Optimising Images

The Mistake:
Adding a random stock photo to your plumbing business website without SEO-friendly meta tags or captions does nothing to improve your site’s placement and rank on Google returns and large images can slow your site down.

How to Avoid It:
Before uploading, compress images to reduce file size (using tools like TinyPNG), rename the file with relevant keywords (e.g., tap-repair-london.jpg), and add alt text so Google can understand what it is.

8. Ignoring Social Media Site User Comments

The Mistake:
Not replying to questions, comments, or reviews on social media makes your business seem unresponsive or uninterested.

How to Avoid It:
Set aside time daily or weekly to respond to every comment—whether it’s a question, compliment, or even a complaint. Thank people, answer queries, and show appreciation. It builds trust and boosts visibility on platforms like Facebook and Instagram.

9. Ignoring Pay-Per-Click (PPC) Ads

The Mistake:
If you’re skipping PPC, you’re relying entirely on organic traffic—which can take weeks or even months to build up. Meanwhile, other plumbers are jumping the queue by paying to appear at the top of Google. Even if they’re not better than you, they’re more visible—and they’re getting the calls.

How to Fix It:
PPC (like Google Ads) lets you show up right now for high-intent searches like “emergency plumber in Dublin” or “boiler repair Belfast.” These are people who need help today.

Start simple:

• Choose a few specific, high-intent keywords
  
  
• Set a small, controlled budget
  
  
• Target your local area
  
  
• Track your results weekly
  

Done right, PPC can bring in fast, qualified leads—and you don’t need a huge spend to see results.

Get Started with Social Gravity

If you’re making these common mistakes but still hoping for better results, it’s time for a reality check: success doesn’t happen by chance. In the plumbing trade, just like on the job, the right tools and strategy make all the difference. Online marketing is no different—it’s what helps great businesses grow and stay ahead.

At Social Gravity, we help plumbers and trade professionals build strong digital foundations. Whether you're struggling to get found online, fed up with slow enquiries, or just don’t have time to deal with marketing, we’ve got your back.

We handle everything:

• SEO to get you found on Google
  
  
• PPC to bring in fast, high-quality leads
  
  
• Website design that builds trust and converts visitors
  
  
• Social media that actually works (without wasting your evenings)
  

Whether you need a full marketing revamp or just want to improve what you’ve already got, we’re here to help you grow with confidence.

Ready to get more calls and build a business that runs smoother?

📞 Book your free strategy session today and find out how we can help your business attract more leads, build trust, and stand out online.