How to Attract Local Solar Customers Using Google Business Profile

If you’re in the solar business in Ireland, you’ve probably noticed that customer behaviour is changing. People aren’t answering the phone immediately or calling around for quotes like they used to. Instead, they’re going online, researching, reading reviews, and often making decisions based on what they find in just a few clicks.

That’s why your Google Business Profile—formerly Google My Business—is more critical than ever. It’s usually the first thing people see when they search for a service like yours. Whether someone in the Greater Dublin Area is typing in “solar panel installer near me” or a family in Limerick is trying to figure out how the SEAI grant works, your profile can catch their eye—or what gets ignored.

The good news? It’s free. And when it’s set up correctly, it can bring you a steady stream of quality local leads. But, like anything, it needs to be done right. A half-filled profile with no photos or reviews won’t do you any favours. It might cost you business.

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In this guide, we’ll walk through the practical steps to getting your Google Business Profile working for you—from filling in the correct details to showing off your best work, collecting customer reviews, and more. No fluff, no jargon—just solid, actionable advice to help you grow your solar business online.

1) Complete Your GMB Profile

Think of your Google Business Profile like your digital shop window. If it’s empty or half-finished, people will pass you by. But if it’s full of helpful, well-presented information, they’re more likely to stop, take a look, and get in touch.

Start with the basics: your business name, address (if you have a public office), service areas, contact number, website, and opening hours. Ensure this matches precisely with the information on your website and any online directories. Google uses this consistency to decide how trustworthy your business is.

Choose the right category, like “Solar Energy Company”, and make sure to write a solid business description that clearly says who you are, what you offer, and where you work. It doesn’t have to be fancy—just honest and easy to read.

2) Add Photos – Real Ones, Not Stock Images

Photos give people a feel for who you are and what you do. No one wants to hire a company they can’t visualise. So make sure your listing has up-to-date, genuine pictures of your team, your vans, your kit, and—most importantly—your completed work.

You don’t need a professional photographer. A decent smartphone photo of your team installing a rooftop system in Cork or a finished project in Mayo will do nicely. Just make sure they’re clear, well-lit, and show the quality of your work. This builds trust and shows you are an active, reliable business.

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3) Ask for Reviews – And Respond to Them

Reviews are huge. They’re the modern version of word-of-mouth, and they carry real weight for local businesses. After you’ve finished a job, ask your customer to leave a review. You can do it in person, through a quick message, or as a follow-up email.

When they do, reply—always. Thank people for kind words and for responding professionally to negative ones. It shows that you care about your reputation and your customers, and that’s something people remember when choosing who to trust with their home or business.

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4) Use Posts to Share What’s Going On

Google lets you publish posts directly to your profile. Use these like mini updates to share offers, news, or helpful advice. Think of it as a quick way to show you’re active and involved in your community.

Examples include:

• Seasonal discounts
• New service areas
• FAQs about solar grants or installation
  

Keep your posts brief and concise, with a clear call to action like “Call now” or “Get a free quote.”

5) Use the Services and Features Section

Google Business Profile allows you to add detailed services and attributes. This helps people understand exactly what you offer before visiting your site.

Be specific. List services like:

• Residential solar installations
• Commercial solar PV systems
• Battery storage
• EV charger installations

Adding extras like “locally owned” or “certified installer” helps, too. The more relevant info you include, the more likely someone will choose you.

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6) Keep an Eye on the Insights

Inside your profile dashboard, Google shows how people interact with your business. You’ll see what search terms brought them to your listing and how many called you, clicked on your site, or asked for directions.

Use this to tweak your services, photos, or working hours. It’s like having a free market research tool built in.

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Want Some Help With All This?

Let’s be honest—if you’re out on roofs, managing jobs, and dealing with suppliers, the last thing you want is to spend hours tweaking online listings. That’s where we can help.

Social Gravity helps solar companies in Ireland like yours stand out online. Whether optimising your Google profile, improving your website traffic, or getting more customer reviews, we’ll take care of it so you can focus on what you do best: delivering great solar work.

Ready to attract more local customers? Contact Social Gravity today.

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Conclusion

Conclusion

Google Business Profile is a straightforward way to get more local customers. It helps people find your business, see what you offer, and decide if they want to work with you—before they even pick up the phone. If your profile has the correct details, some explicit photos, and a few honest reviews, people are much more likely to choose you over someone else.

And if you’re too busy to keep it updated, that’s no problem—we can give you a hand. A strong online profile can make a big difference, and we’re here to help your solar business grow.