7 Tips for Creating Landing Pages That Convert for Solar Installers

If you’re spending money on solar advertising or putting effort into digital marketing for your business, you don’t want to waste the moment someone clicks. That’s where your landing page comes in—it’s the first proper look someone has at your business. It needs to make them feel confident, interested, and ready to act.

As a solar installer, you don’t need a flashy website or a dozen different pages. You need something that works. A page that tells your story clearly and gets potential customers to book a quote, request a callback, or fill out a simple form.

What Is a Landing Page?

A landing page is a single web page that’s built to do one thing, get someone to take action. It could be filling in a quote form, booking a callback, or downloading a guide. Unlike your homepage, which shows all your services, a landing page is focused on just one message and one goal.

When someone clicks on your ad, social media post, or email, they land on this page. That’s why it’s called a landing page. It’s your chance to speak directly to that visitor, without distractions, and help them take the next step.

For solar businesses, a landing page might say something like “Get a free quote for solar panels in your area,” with a short form and a clear call to action. It’s simple, direct, and gets results when done right.

Why Are Landing Page Conversions Important?

Conversions are what turn a visitor into a lead—someone who fills in a form, books a quote, or gives you their contact details. A high-converting landing page means you’re making the most of your ad spend, website traffic, and every click you get.

If your page isn’t converting, you’re losing money—even if you’re getting loads of traffic. That’s why it’s so important to design landing pages that are fast, clear, and speak to the real questions your customers are asking.

For solar companies, every conversion could be a new install job or long-term customer. The better your landing page works, the less you have to spend chasing leads—and the more time you can spend doing what you do best.

Below are 7 tips to help you create landing pages that actually convert—written for busy solar businesses like yours.

1. Say What You Do—Right Away

People make up their minds in seconds. If your headline doesn’t quickly explain what you do and how it helps, they’ll hit the back button. Be upfront. For example: “Save money with solar panels for your home—get a free quote.”

Also, don’t be afraid to make it local. If you’re installing in Dublin or Cork, mention it. “Trusted solar panel installers in the Cork area” gives people confidence they’re talking to someone nearby.

2. Keep It Focused on One Goal

Your landing page isn’t a catalogue—it’s a one-task tool. Each page should have one clear goal, whether that’s collecting leads, booking surveys, or getting people to download a guide.

Don’t link people off to your homepage, blog, or gallery. That’s a distraction. You brought them here for a reason—so stay focused. Use supporting text and visuals to guide them toward that one thing you want them to do.

If you're running multiple ads (e.g., one for homeowners and one for schools), create separate landing pages for each. The message should match the ad they clicked on. That way, people feel like they’re in the right place straight away.

3. Use Real Photos (Not Stock Ones)

People trust what they can see. And nothing builds trust faster than photos of your actual installs, team, and customers. It shows you’re real, local, and proud of your work. If you're camera-shy, remember—authenticity matters more than perfection.

Try to avoid shiny stock images of solar panels in deserts or smiling families that look like they’re from a toothpaste ad. Use photos that feel familiar to your audience—UK rooftops, cloudy skies, actual jobs in progress.

Include team photos, too. If someone sees the person they might speak to or meet during an install, that human connection makes a difference. It’s about helping them feel comfortable before they even pick up the phone.

4. Make the CTA Clear and Clickable

Your call-to-action (CTA) is the most important part of your landing page. It tells people what to do next. Make it clear, friendly, and focused on what they’ll get: “Get a Free Solar Quote”, “Check if Your Roof Qualifies”, or “Book a Free Home Visit”.

Avoid vague phrases like “Submit” or “Click Here”. They don’t say what’s in it for the customer. Also, place the CTA button near the top of the page and repeat it at least once as people scroll down. Make it easy for them to act whenever they’re ready.

Use a colour for the button that stands out but still fits your brand. And if you can, add a short line of text nearby to reassure them. For example: “No obligation, just friendly advice from our team.”

5. Build Trust With Proof

Trust is everything, especially in solar, where people are cautious about scams or unreliable companies. That’s why social proof—like reviews, ratings, and testimonials—is so powerful.

Add quotes from happy customers, especially locals who others might relate to. Use their first name, town, and a photo if possible. “Jane from Carlow saved €950 in her first year. "Best decision we made’.” feels real and believable.

If you have accreditations (like SEAI or MCS), include the logos. Trust badges, warranty guarantees, and even showing how many installs you’ve done can build credibility. The goal is simple: make people feel safe choosing you.

6. Make It Work on Mobile

Over 70% of people visiting your site will do it from their phone—especially if they clicked an ad on Facebook or Instagram. If your landing page isn’t mobile-friendly, you're throwing away leads.

Keep your layout simple. Make text easy to read, use big buttons, and avoid tiny links or complicated forms. Speed matters too. A slow-loading page can cost you potential customers before they even see your offer.

Test your page yourself. Try it on your own phone. If anything feels hard to use or slow to load, fix it. A clean, fast, mobile-friendly page can easily double your chances of getting that inquiry.

7. Keep the Form Short

No one likes filling in long forms, especially on a phone. Only ask for what you really need. Name, email, phone, and maybe a short question like “Tell us a bit about your home.” That’s usually enough to start the conversation.

Every extra question adds friction. And friction stops people from clicking. If you want more info later—ask for it after they’ve made contact. The first step should feel easy and low-pressure.

Also, avoid asking for personal details that feel unnecessary, like income or utility provider. Keep it friendly and simple. Show that you value their time, and they’re more likely to value your service.

Need Help Putting This All Together?

At the end of the day, you’re busy running a solar business—managing jobs, dealing with customers, and sorting out suppliers. You shouldn’t have to become a web designer or marketing expert just to get more leads.

That’s where we come in. At Social Gravity, we help solar companies across the UK and Ireland create landing pages, ads, and marketing plans that actually work. No fluff. No techy nonsense. Just results.

If you want a landing page that brings in more local leads and builds trust from the first click, we’re here to help. Book a free session with our team and we’ll show you exactly how we do it—tailored to your business.