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From “No One Finds Us on Google” to 270% More Traffic in 4 Months - Miranda Moran Case Study
The clinic transitioned from a basic single-page website to a robust online presence, consistently attracting patients. Credit goes to the better UX and focused SEO.
How Miranda Moran Physiotherapy Improved Their Digital Presence?
The clinic has been serving the community for years, yet their online presence has fallen behind. With a website and minimal search exposure, they realised it was time to update their digital image and simplify the process for patients to locate them.
Miranda Moran Physiotherapy — Website Walkthrough
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How a Minimal Online Presence Became a Reliable Source of Appointments?
The clinic’s website was not attracting new patients, and their online visibility was minimal. With no real digital strategy in place, they needed a clear plan to strengthen local search performance and improve appointment enquiries.
Before Social Gravity, the physiotherapy clinic faced:
They found Social Gravity via Google. With a strategic audit and a step-by-step growth plan, we set the foundation to strengthen their visibility and attract more patients.
The Approach Behind Miranda Moran Physiotherapy’s Online Transformation
Social Gravity built a customised digital roadmap for the clinic, which includes strategic steps, immediate progress, and long-term scalability for the clinic.
Website Rebuild & Patient Experience Upgrade
We redesigned the clinic’s old website into a modern, easy-to-navigate platform that clearly explains treatments, improves usability, and guides visitors toward booking appointments.
- Website UX
- Content Layout
- Conversion Flow
Clear Descriptions to Build Patient Trust
We created clear treatment descriptions from scratch, using approachable language that explains symptoms, therapy options, and clinic expertise.
- Content Creation
- Treatment Pages
- Search Relevance
Digital Growth for Healthcare Providers
Stronger visibility. Better patient flow. Real growth.
- SEO Strategy
- Better patient flow
- Real growth
Google They were happy enough to provide us with a 5-star review on Google.
I just wanted to share my experience
The Results
From minimal online visibility to a steady stream of new patient enquiries powered by a stronger digital foundation.
During the first month, we completed the new website build and set up the initial SEO structure, preparing the clinic for better online visibility.
By the second month, Miranda began receiving unexpected appointment calls. She shared that she was “shocked every time the phone rang for appointments just in the second month.”
Within three months, the clinic received 40+ monthly enquiries directly from organic search, a major shift from their previous low online presence.
By the beginning of their fourth month with us, the major outcomes were visible:
- Website traffic increased by 270%
- Leads grew from 10 to 40+/Month
- The clinic ranked on the first page of Google Search
- Their Google My Business profile appeared on Google Maps
With rising visibility and sustained search rankings, the clinic now benefits from dependable patient demand every month. Their stronger online presence continues to generate new enquiries without relying solely on social media or referrals.
By partnering with Social Gravity, Miranda Moran Physiotherapy transitioned from a minimal web presence to a reliable, patient-focused digital system. Through a new website, improved search visibility, and a refined booking flow, they achieved consistent growth in enquiries and long-term digital stability.
Website Traffic Growth
+270% increase
A fully rebuilt website and SEO-friendly structure
Lead Growth
40+ enquiries/month
Monthly appointment calls rose from about 10 to over 40
Rise in Early Appointments
50 calls in 3 months
Clear content and improved search visibility
Google Visibility
First-page ranking
The clinic began appearing on the first page
