How SPV Energy Grew from 15 to 200+ Leads per Month with Social Gravity?
SPV Energy’s digital transformation helped them grow from around 15 enquiries per month to over 200 qualified solar leads per month with Social Gravity.
How SPV Energy Revamped Their Online Presence?
SPV Energy has provided solar installation services to different sectors for many years. Back in 2022, they were relying on word-of-mouth and a website that had not been updated for over 15 years. Their transition phase starts when they choose to revamp their online presence and show their work in a professional and accurate way.
Ready to see how SPV Energy evolved?
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Transforming an Outdated website into a lead-generating asset
SPV Energy is a recognised provider in the renewable energy sector, but until 2022 they were relying almost completely on word-of-mouth referrals. Their website was more than 15 years old, was not bringing in leads, and there was no structured digital marketing strategy in place. After the company was sold, the new owners needed a clear plan to drive online lead generation and long-term growth.
Before partnering with Social Gravity, SPV Energy faced:
With these challenges in mind, SPV Energy searched online for a marketing partner and found Social Gravity through Google. After a strategy session, our team carried out a full marketing audit and mapped out a practical plan to move the business forward.
Digital Breakthrough Program
Through our Digital Breakthrough Program, Social Gravity developed a full-service marketing strategy customised to SPV Energy. The focus was simple, modernise the website, build a reliable lead funnel, and combine paid ads, SEO, and CRM to create compounding growth over time.
Website Redesign & Funnel Optimisation
We rebuilt SPV Energy’s outdated website from the ground up, putting user experience and lead generation at the centre. Clear service pages, strong calls-to-action, and trust elements helped turn visitors into enquiries, while a conversion-focused funnel made it easier to track and nurture every lead.
- Website UX
- Funnel
- Tracking
Paid Advertising for Instant Lead Generation
To bring in leads straight away, we launched Google Ads and Facebook Ads campaigns focused on homeowners and businesses actively looking for solar solutions. The campaigns were tightly targeted, sending qualified traffic to high-intent landing pages built to convert.
- Google Ads
- Facebook Ads
- Lead Gen
Search Engine Optimization (SEO) for Long-Term Growth
Alongside paid ads, we built an SEO strategy covering both on-page and off-page work. We focused on ranking SPV Energy for solar-specific keywords in their core markets, driving organic traffic that could turn into high-value leads month after month.
- SEO Strategy
- On-page SEO
- Backlinks
CRM Implementation
To support the increase in leads, we integrated a CRM system using Monday.com. This gave SPV Energy a central place to manage enquiries, automate follow-ups, and track deals from first click through to closed jobs, joining up marketing and sales.
- CRM Setup
- Automation
- Sales Handoffs
They were happy enough to provide us with a 5-star review on Trustpilot.
Great company to work with
From the first point of contact with Fahad he was very transparent with his procedures, costings and the timings it would take to build up our marketing presence for our business.
Fahad touches base with us throughout the week, keeping us up to date on where we are as well as giving us a monthly breakdown on the return of our ads. We are also able to always keep track of our goals through the CRM that the Social Gravity team introduced to our business.
We have been working with Social Gravity for a while now and would highly recommend them to any company looking to boost their marketing.
Case study . SPV Energy
The Results
SPV Energy moved from relying on word-of-mouth referrals to running a scalable, data-driven lead generation engine.
In the first month, SPV Energy was still mainly relying on referrals. Our focus was on completing the website redesign and putting the CRM in place so every future lead could be tracked, followed up, and measured properly.
By the second month, the new digital strategy started to show clear progress. Paid campaigns produced 27 leads from Google Ads and 15 leads from Facebook Ads, giving the business a strong initial lift in online visibility and enquiries.
Within three months, the SEO work began to deliver solid results. SPV Energy generated around 100 leads purely from organic search, showing how powerful a long-term search strategy can be when combined with strong on-site content and a clear offer.
As the strategy matured, monthly lead generation kept growing. By the annual review, SPV Energy was consistently generating more than 200 leads every month, a huge shift from their previous position of only getting a small number of enquiries from referrals.
With an average lead-to-close rate of about 18 percent, this meant 30 to 40 new jobs per month. Overall, the digital lead generation system contributed over €300,000 in extra revenue, with a monthly ad spend of roughly €10,000 delivering an estimated return on investment between 8x and 10x.
On the SEO side, the website was receiving almost 1,000 organic clicks per month, which added a further 30 to 40 leads every month from organic search alone.
By partnering with Social Gravity, SPV Energy shifted from a referral-based model to a digital-first approach. A modern website, targeted SEO, paid advertising, and an integrated CRM worked together to build a predictable, scalable lead generation engine that supports long-term growth.
300+k
Additional Revenue
From the digital lead generation strategy.
200+ / month
Lead Growth
Consistent inbound leads by the annual review.
8x–10x ROI
Return on Investment
On a monthly ad spend of around €10,000.
30–40 / month
New Jobs
Driven by an 18% lead-to-close ratio.
27 + 15 leads
Paid Campaigns
From Google & Facebook Ads in month 2.
1,000 clicks / month
Organic SEO
Adding 30–40 extra leads from SEO alone.
Behind the results
Campaign Snapshots
A peek inside the landing pages, ad creatives and dashboards that powered SPV Energy’s growth.
