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SPV Energy has been a leading provider in the renewable energy sector. However, until 2022, the company had primarily relied on word-of-mouth referrals and had an outdated website that was over 15 years old.
Here’s how their website looked:
The website was not generating leads at all, and the company had no structured digital marketing strategy in place.
The company was then sold on to new owners, the new management sought a marketing solution to drive online lead generation and business growth.
Before partnering with Social Gravity, SPV Energy faced several key challenges:
With these challenges in mind, SPV Energy searched for a digital marketing agency and found Social Gravity from Google.
After scheduling a strategy session, our team conducted a thorough marketing audit and identified the steps needed to drive their business forward.
Social Gravity developed a full-service marketing strategy customised to SPV Energy’s needs through our Digital Breakthrough Program.
Our approach included;
Integrated a Customer Relationship Management (CRM) system with Monday.com to manage leads efficiently.
In the first month, SPV Energy was still relying on word-of-mouth referrals, while we focused on completing the website redesign and implementing a CRM system to streamline lead management.
By the second month, the digital marketing efforts began to show results, generating 27 leads from Google Ads and 15 leads from Facebook Ads, providing a much-needed boost in online visibility and engagement.
Within three months, the SEO strategy started delivering results, helping SPV Energy achieve 100 leads purely through organic search, demonstrating the effectiveness of a long-term digital strategy.
As the strategy matured, monthly lead generation continued to grow consistently. By the annual review, SPV Energy was generating over 200+ leads per month, a remarkable improvement from their previous reliance on referrals alone.
With an 18% lead-to-close ratio, this translated into 30–40 new jobs per month, directly driving business growth. The digital lead generation strategy resulted in over €300,000 in additional revenue, with a monthly ad spend optimised at roughly €10,000, delivering an impressive ROI of 8X-10X.
On the SEO end, we were now getting almost 1,000 clicks from organic SEO every month - resulting in additional 30-40 leads just from SEO.
By partnering with Social Gravity, SPV Energy successfully transitioned from relying on word-of-mouth to a powerful digital-driven lead generation model.
The combination of a modern website, highly targeted SEO strategy, paid advertising, and an integrated CRM system significantly boosted revenue and business growth.
They were happy enough to provide us with a 5-star review on Trustpilot
Verify review online: https://ie.trustpilot.com/review/www.social-gravity.com
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Are you ready to transform your solar business with a proven digital marketing strategy?
We’ve worked with over 10 solar companies in Ireland, and our system has consistently helped many solar companies in Ireland scale.
Contact Social Gravity today to discuss how we can help you generate more leads, increase conversions, and grow your revenue.
📩 Email: hello@social-gravity.com
🌐 Website: www.social-gravity.com
📞 Call Us: +353 (01) 437 0609
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