How Social Gravity Helped Greenway Financial Scale Leads with SEO and Paid Ads?
By working with Social Gravity, Greenway Financial tripled their website traffic and saw a surge in qualified leads. Their blog grew from around 1,000 monthly sessions to over 3,000, and they began generating more than 40 leads each month through SEO and paid ads.
Why Greenway Financial Needed More Than Word of Mouth?
Greenway Financial had solid expertise and a strong reputation, but their growth was limited. Most of their clients came from word of mouth, and they lacked the time and digital marketing skills to turn their website and online presence into a consistent source of leads.
Greenway Financial Website Walkthrough
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The challenge
Growing Beyond Referrals With a Smarter Digital Strategy
Greenway Financial had plenty of industry experience but struggled to create predictable growth from their online channels. Their website was attracting visitors, yet very few were turning into real enquiries or booked calls. Without a structured digital strategy, they couldn’t compete effectively or scale beyond slow, referral-driven momentum.
Before partnering with Social Gravity, Greenway Financial faced:
Greenway & Social Gravity met through BNI as they were in the same networking chapter. Adrian explained that they have a nice website and decent SEO traffic coming in. However, they don’t have the time & skill set to scale this and get into paid advertisement.
How Social Gravity Built a Complete Marketing System for Greenway?
Social Gravity delivered a complete digital marketing solution designed for Greenway Financial. The focus was to build consistent lead generation, improve visibility, and modernise their overall online presence.
Website Enhancement Improvements
We carried out a comprehensive audit of the website and uncovered several opportunities to improve user experience and improve conversion performance.
- Website UX
- Content Refresh
- Conversion Optimisation
Paid Advertising to Accelerate Lead Flow
We launched Google Ads campaigns targeting high-intent keywords related to pensions, investments, and financial advisory. These ads delivered fast results by bringing in quality traffic actively searching for services.
- Google Ads
- Paid Media
- Lead Generation
SEO Growth Strategy and Blogging
We built on their existing SEO traffic by creating a keyword-driven blog strategy and optimising core service pages. This helped Greenway rank for high-volume terms and bring in more organic traffic.
- SEO
- Blogging
- Keyword Targeting
CRM Setup and Lead Management
To manage the growing lead volume, we implemented a CRM system to track form submissions, automate responses, and align marketing with follow-up. This helped turn form submissions into booked consultations.
- CRM Integration
- Automation
- Lead Tracking
GoogleThey were happy enough to provide us with a 5-star review on Google.
Fahad has done some decent work
Case study . Greenway Financial
The Results
Greenway Financial moved from relying on referrals to running a consistent digital system that brings in traffic and leads every month.
We improved the site structure and enhanced the user experience. Visitors started engaging more, and we laid the groundwork for lead-generation campaigns.
We launched Google Ads targeting high-intent financial keywords. Qualified leads started arriving within days, showing that the strategy was already working.
We saw strong progress. The blog brought in over 3,000 monthly visits, and traffic from both organic and paid sources continued to grow.
The website reached 4,400 sessions in just 30 days, and 41 people reached out about Greenway’s services. For a firm that relied on referrals, this shift was a turning point.
Greenway referred Social Gravity to their client, IT Support 4U, and signed up for ongoing digital marketing services. They now run a reliable system that continues to deliver.
Lead Growth
41 qualified leads generated in just 30 days
Organic SEO
3,000+ monthly blog visits attracting potential clients
Improved Website Experience
Enhanced user journey and page structure
High-Performing Google Ads
Consistent, high-quality financial service enquiries at a low CPA
Content & Backlink Expansion
Enhanced content and backlinks increased visibility and organic traffic
High-Performing Google Ads
Consistent, high-quality financial service enquiries at a low CPA
Behind the results
Campaign Snapshots
A look at the dashboards, landing pages, and ad creatives that drove Greenway Financial’s growth.
