How Social Gravity Helped Greenway Financial Scale Leads with SEO and Paid Ads?

By working with Social Gravity, Greenway Financial tripled their website traffic and saw a surge in qualified leads. Their blog grew from around 1,000 monthly sessions to over 3,000, and they began generating more than 40 leads each month through SEO and paid ads.

40+ qualified leads/month

4.4k+ sessions/month

SEO + Paid Ads Strategy

Why Greenway Financial Needed More Than Word of Mouth?

Greenway Financial had solid expertise and a strong reputation, but their growth was limited. Most of their clients came from word of mouth, and they lacked the time and digital marketing skills to turn their website and online presence into a consistent source of leads.

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Greenway Financial Website Walkthrough

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The challenge

Growing Beyond Referrals With a Smarter Digital Strategy

Greenway Financial had plenty of industry experience but struggled to create predictable growth from their online channels. Their website was attracting visitors, yet very few were turning into real enquiries or booked calls. Without a structured digital strategy, they couldn’t compete effectively or scale beyond slow, referral-driven momentum.

Before partnering with Social Gravity, Greenway Financial faced:

Referral dependency:

Most leads came through BNI and word-of-mouth, limiting reach and predictability.

Online growth stuck in neutral:

Despite a decent website, there were no structured digital marketing driving results.

No paid ads:

They had never tapped into paid traffic channels like Google Ads.

Limited resources:

The team lacked time and in-house expertise to scale online efforts.

Greenway & Social Gravity met through BNI as they were in the same networking chapter. Adrian explained that they have a nice website and decent SEO traffic coming in. However, they don’t have the time & skill set to scale this and get into paid advertisement.

How Social Gravity Built a Complete Marketing System for Greenway?

Social Gravity delivered a complete digital marketing solution designed for Greenway Financial. The focus was to build consistent lead generation, improve visibility, and modernise their overall online presence.

Website Enhancement Improvements

We carried out a comprehensive audit of the website and uncovered several opportunities to improve user experience and improve conversion performance.

Paid Advertising to Accelerate Lead Flow

We launched Google Ads campaigns targeting high-intent keywords related to pensions, investments, and financial advisory. These ads delivered fast results by bringing in quality traffic actively searching for services.

SEO Growth Strategy and Blogging

We built on their existing SEO traffic by creating a keyword-driven blog strategy and optimising core service pages. This helped Greenway rank for high-volume terms and bring in more organic traffic.

CRM Setup and Lead Management

To manage the growing lead volume, we implemented a CRM system to track form submissions, automate responses, and align marketing with follow-up. This helped turn form submissions into booked consultations.

Google

They were happy enough to provide us with a 5-star review on Google.

Fahad has done some decent work

Fahad has done some decent work alongside Ian to improve our digital presence and we are happy with the outcome. I appreciate Fahad’s honesty which is hard to see nowadays. I highly recommend Social Gravity for SEO.

★★★★★

Adrian

Founder @ Greenway Finance

Case study . Greenway Financial

The Results

Greenway Financial moved from relying on referrals to running a consistent digital system that brings in traffic and leads every month.

Month 1

We improved the site structure and enhanced the user experience. Visitors started engaging more, and we laid the groundwork for lead-generation campaigns.

Month 2

We launched Google Ads targeting high-intent financial keywords. Qualified leads started arriving within days, showing that the strategy was already working.

Month 3

We saw strong progress. The blog brought in over 3,000 monthly visits, and traffic from both organic and paid sources continued to grow.

Month 4

The website reached 4,400 sessions in just 30 days, and 41 people reached out about Greenway’s services. For a firm that relied on referrals, this shift was a turning point.

Ongoing

Greenway referred Social Gravity to their client, IT Support 4U, and signed up for ongoing digital marketing services. They now run a reliable system that continues to deliver.