How BuildTech Generated 180+ High Value Leads and 8–10X ROI With SEO
With Social Gravity’s expert SEO services, BuildTech earned almost €1M in sales in 2022.
The Story of BuildTech’s Rise
BuildTech team specialises in in-house extension services, with offices based in Dublin and Mayo.
The owner of the company is Farnan Culkin, who established it in 2016. It grew as one of the leading construction companies in Dublin. The team comprises 17 members, and their offices are located in Dublin and Mayo.
Here’s how their website looked before the change
BuildTech- Website Walkthrough
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We were able to gain more than 180 leads from the website, and our tracking services enabled us to record the leads they achieved & the source of leads. The traffic doubled by the end of 2022.
Transforming an Old Website Into a Consistent Lead Source
BuildTech made slow profits since 2018, earning €5 million in 2021. In 2022, the company decided to increase this to €7 million. At that moment, most of their business came from word of mouth and billboard ads. During COVID-19, the team wasn’t sure if they could still reach their goals. Their growth had slowed down, and they needed something new to bring in more sales.
Before Working Together, BuildTech Faced Several Challenges:
BuildTech met Social Gravity through Google. After consultation, we guided them with a clear roadmap to reach the heights they desired.
Digital Breakthrough Program for BuildTech
Social Gravity offered a personalised marketing strategy for BuildTech that included a clear pathway, quick growth, and many leads.
Website Redesign & Funnel Optimisation
Social Gravity helped BuildTech with its marketing and SEO services. They helped to redesign their website, focusing on clear goals with a better (UX) experience and more leads.
- Website UX
- Funnel
- Tracking
Traffic & Lead Projection Planning
We reverse-engineered their sales goal to map out exact traffic and lead targets.
By analysing their €100k average project size and 18% close rate, we calculated they needed roughly 110 qualified leads and 2,200 targeted visitors per year to reach their €2M revenue goal.
- Sales Forecasting
- Lead Modelling
- Growth Planning
Search Engine Optimisation for Continuous Growth
BuildTech’s website was not optimised for construction SEO, and we developed it accordingly. We also focused on construction-specific keywords to get leads.
- SEO Strategy
- On-page SEO
- Backlinks
Lead & Call Tracking Setup
We implemented call and form tracking so BuildTech could see exactly how many leads were coming in, where they came from, and which enquiries were genuine.
- Call Tracking
- Form Tracking
- Lead Visibility
They were happy enough to provide us with a 5-star review on Google.
Social Gravity's service highly rated
Case study . BUILDTECH
The Results
From client-to-client referrals to a data-driven lead-generating engine.
In the first month, our target was to drive traffic through SEO. We targeted 200 visitors every month who need home renovation services.
In the second month, we offer target pages of our services. Every page focused on unique keywords that were linked to our Digital Breakthrough Program.
4.5k SEO sessions and 5,000 total website sessions in 30 days, generating 176 qualified leads.
We were able to gain more than 180 leads from the website, and our tracking services enabled us to record the leads they achieved & the source of leads. The traffic doubled by the end of 2022.
In the past 30 days, they gained around 4,500 visits from SEO alone, with a total of 5,000 website visits, which led to 176 qualified leads, confirmed by Farnan in a recent meeting.
BuildTech achieved an 8–10X return on its marketing spend and noticed steady growth in both traffic and conversions. The long-term return is expected to be even higher.
Working with Social Gravity, BuildTech has converted from informal referrals to a data-driven and lead-producing engine.
An updated website, focused SEO, advertising tools, and CRM implementation combined to increase revenue and business growth.
€1M in sales
Additional Revenue
From a lead-generating service
176 / month
Lead Growth
Continuous leads observed in the annual review
8x–10x ROI
Return on Investment
High-quality leads tracked and attributed via call
30–40 / month
New Jobs
Driven by an 18% lead-to-close ratio.
Behind the results
Campaign Snapshots
An inside look at the dashboards, ad creatives, and landing pages that drove BuildTech’s expansion.
