How Going Solar Grew from 30 to 250+ Monthly Leads with Google Ads and SEO?
Going Solar went from getting just 25–30 leads a month to over 250 qualified solar leads after working with Social Gravity.
How Going Solar Sparked a New Digital Identity?
Before working with Social Gravity, Going Solar struggled to generate consistent domestic enquiries, which were only 25–30 leads each month. With no SEO strategy, outdated website design, and no paid ads running, they knew it was time to upgrade their online presence and build a reliable lead-generation system.
Going Solar — Website Walkthrough
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The challenge
Turning a Low-Performing Website Into a High-Volume Lead Engine
With just 25–30 monthly leads and no SEO, modern website, or paid ads in place, Going Solar required a comprehensive digital approach to attract consistent, qualified solar leads.
Before working with Social Gravity, Going Solar was dealing with:
Strategy Behind Going Solar’s Transformation
Social Gravity developed a complete marketing framework for Going Solar that combined a new website, targeted paid ads, long-term SEO, structured content, and a fully integrated CRM system.
Website Redesign and Organic SEO Foundation
We redesigned Going Solar’s website to improve speed, structure, and search performance, giving them a strong foundation for sustained organic growth and higher enquiry conversions.
- Website UX
- SEO Ready
- Conversion Focused
Google Ads for Instant Lead Generation
We launched multi-format Google Ads campaigns across Search, Display, and YouTube to rapidly increase domestic solar enquiries while continually improving cost per lead.
- Google Ads
- Lead Generation
- PPC
Search Engine Optimisation (SEO) for Long-Term Growth
We developed a solar-focused SEO plan that included location pages for the Greater Dublin area and educational blog content designed to capture long-term, high-intent search traffic.
- SEO Strategy
- Local SEO
- Content Marketing
CRM Setup and Sales Pipeline Automation
We implemented a customised Monday.com CRM to centralise lead management, automate follow-ups, and give the team full visibility into conversions, revenue, and next actions.
- CRM Setup
- Automation
- Sales Workflow
GoogleThey were happy enough to provide us with a 5-star review on Google.
The pleasure of working with Fahad!
I recently had the pleasure of working with Fahad and his team at Social Gravity Ltd. Their professional and can-do attitude made them feel like part of our team. They consistently went above and beyond to ensure our needs were met. One example of their exceptional work is the project they completed on our website goingsolar.ie. Their attention to detail and commitment to delivering high-quality results was evident throughout the project. I would highly recommend their services to anyone in need of top-notch support.
Case study . Going Solar
The Results
From inconsistent monthly enquiries to a predictable and scalable solar lead generation machine.
During the first month, the new website went live, tracking systems were set up, and paid ads were prepared while SEO work began quietly in the background. The groundwork for long-term growth and immediate lead generation was put in place.
By the third month, performance began accelerating. Going Solar generated 63 leads, a significant improvement from their previous 25 to 30 leads each month. This early uplift confirmed that the new website and advertising systems were working.
Across the most recent 90 days, Going Solar recorded more than 12,000 website sessions and 751 conversions. This far exceeded the initial benchmarks set at the beginning of the campaign and demonstrated steady growth from both paid and organic sources.
The Google Ads campaigns continued improving month after month, with cost per conversion consistently dropping and return on investment increasing. Achieving this level of performance required an advertising budget of roughly €10,000, which delivered strong results at scale
The custom CRM built inside Salesforce transformed how the team managed leads. It allowed them to track monthly enquiries, monitor conversion rates, measure deals won, and understand exactly how much revenue was being generated.
The team could also see lead sources and next actions clearly, which improved follow-up and decision-making. Additional automations, such as acknowledgement emails, quote delivery, and review requests, have helped streamline everyday tasks.
Partnering with Social Gravity enabled Going Solar to shift from inconsistent lead flow to a high-performing digital system supported by paid ads, SEO, and an efficient CRM that improved both marketing and sales operations.
Lead Growth
200+ monthly leads
Massive jump in enquiries after launching the new website and Google Ads system.
Traffic Performance
12,000+ website sessions in 90 days
A strong mix of paid ads, Google My Business, and early SEO traction.
Conversion Volume
751 conversions in 90 days
Significantly outperforming the initial targets set at project kickoff.
Paid Ads Efficiency
75% of all leads from Google Ads
Consistently improving cost per conversion as campaigns scaled
Ad Spend ROI
€10,000 ad spend delivering high-intent leads
Optimised campaigns brought in sustainable volumes at lower monthly CPL.
Sales Pipeline Visibility
Full lead tracking through Monday.com CRM
Clear insight into lead sources, conversions, revenue, and next actions.
Behind the results
Campaign Snapshots
