How HP Roofing Achieved Daily Leads and 10x ROI With Social Gravity?
Social Gravity helped HP Roofing grow from 0 online leads to 20–30 qualified roofing leads within 4 months after their digital transformation.
Complete Digital Rebuild That Delivered 10× ROI
HP Roofing has been a trusted name in roofing across Dublin since 1969. For years, they relied mainly on print ads and word of mouth to bring in new business. Although they had a website, it wasn’t generating any leads.
Their transformation began when they partnered with Social Gravity to modernise their digital presence and build a real lead generation engine.
Here’s how their website looked before the change 👇
HP Roofing Website Walkthrough
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Digital Upgrade for a Traditional Roofing Company
HP Roofing had no digital strategy, an outdated website, and zero online leads. Competing contractors were thriving online, while they struggled to keep up without a system to drive growth.
Before partnering with Social Gravity, HP Roofing faced
They connected with Social Gravity through Google, where we carried out a full audit of their online presence and provided a clear roadmap to scale their digital results.
Digital Breakthrough Program for Consistent Leads
We developed a customised strategy to help HP Roofing grow fast, generate leads consistently, and build a strong presence in their local market.
Strategy & Digital Audit
We began with a full audit to assess gaps in their digital presence and created a strategy focused on visibility, lead generation, and growth.
- Audit
- Strategy
- Marketing Plan
Website Redesign & Funnel Setup
The website was rebuilt to improve SEO, mobile experience, and conversions. A tracking-enabled lead funnel was added to capture every form and call.
- Roofing Website
- Lead Funnel
- Tracking
- SEO
Google Ads & Local Optimisation
We launched Google Ads to generate instant leads and improved their Google Business Profile to rank in the top 3 for local roofing searches.
- Google Ads
- GMB
- Local SEO
SEO & Analytics Integration
Roofing SEO was implemented for long-term traffic growth. We also integrated lead tracking tools for full visibility into what was driving conversions.
- SEO
- Analytics
- Call Tracking
They were happy enough to provide us with a 5-star review on Google.
until I met Fahad
Case study . HP ROOFING
The Results
HP Roofing moved from relying on offline referrals to getting quick leads every day. Their digital revamp gave them clarity, confidence, and a 10x return on their investment.
We launched HP Roofing’s new website, activated Google Ads, and set up full call and form tracking. Within a week, they closed a €120k commercial roofing project.
Online enquiries continued to grow as Google Ads and tracking data helped John see clearly where new leads were coming from.
By the fourth month, HP Roofing averaged 20 to 30 leads per month. Their site ranked for multiple local keywords, boosting organic traffic and visibility.
Today, HP Roofing generates 4 to 5 qualified leads per day. Their SEO and paid ads continue to perform, consistently producing a 10x return on investment.
HP Roofing teamed up with Social Gravity to shift from old-school marketing to a fresh, digital-first growth strategy.
We launched a brand-new website, implemented SEO and Google Ads, & set up lead tracking to spark regular leads & long-term success.
€120k
Additional Revenue
From their first roofing project after launch
20–30 / month
Lead Growth
Reached within four months of going live
10x ROI
Return on Investment
From SEO, Google Ads, and tracking
4–5 / day
New Leads
From daily qualified roofing leads
Behind the results
Campaign Snapshots
A peek inside the landing pages, ad creatives and dashboards that powered HP Roofing growth.
