How HP Roofing Added A New Source Of Leads To Their Roofing Business In Just 4 Months

About HP Roofing

HP Roofing is a commercial Roofing company based in Dublin, Ireland.

John McEvoy started HP Roofing in 1969 and they are now one of the biggest roofing companies focusing on domestic & commercial roofing in the Greater Dublin area.

HP Roofing are a team of 25 roofers & are always on the lookout for new technologies to help them be more efficient and improve their business.

The Challenge

When HP Roofing approached Social Gravity, they were using traditional marketing methods like print advertising & word of mouth to generate roofing leads. They did have a website but they were not sure if they’re getting any leads from it.

They were finding it difficult to compete with the competitors who had invested heavily in digital marketing, SEO & Google Ads. 

They wanted to find a way to generate more leads and grow their business, but didn’t know where to start with digital marketing.

• Minimum Digital Presence
• No leads coming from the website
• No Digital Marketing strategy in place

John is a highly experienced Roofer, but has minimum knowledge of new technologies and how to go about Digital Marketing.

This is how their website looked like before we started to work with HP Roofing:

The Solution

Social Gravity carried out a digital audit of HP Roofing’s online presence and found that there were several areas which could be improved & make it more effective in generating leads.

Following our system called Digital Breakthrough Program, we started with a digital marketing strategy & a new funnel.

Once the strategy was in place, we revamped their website & optimized it for Roofing SEO and Google Ads. We also improved their Google My Business profile so that it appears in the top 3 results in Google Maps.

A system was put in place to track the leads, website form fills and phone calls so that we can see EXACTLY how many new leads they’re getting from the new website.

As soon as the new website was launched, we launched a new Google Ads campaign so they can get new leads FAST while we were aggressively working on SEO for the long term.

The Results

Their new website was launched at the end of 1st month of our breakthrough program. They got their 1st commercial roofing client after a week of the website launch that resulted in additional €120K revenue for the business. This gave John enough confidence in Digital Marketing & he wasn’t skeptical about investing into Digital Marketing anymore.

Within 4 months of implementing the new strategy & website, HP Roofing started to get about 20-30 leads on average. Since then, the number of leads coming in are increasing month over month, as their website is now ranking in Google Search for hundreds of different keywords in their local area.

HP Roofing now gets about 4-5 new leads from their website on a daily basis, giving them 10x ROI on their marketing investment. 

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This is what John had to say

“I never understood SEO until I met Fahad. Their team was able to figure out a way to educate me as well make my website very effective in a short period of time. I’ve seen massive ROI and it has helped my business scale to new heights. I have no doubt recommending Social Gravity to other roofers”

John McEvoy

Owner – HP Roofing

Are you looking for a Digital Marketing partner that can help your business achieve its goals?

At Social Gravity, we have a team of experts who have years of experience in Digital Marketing & the Roofing industry.

If you’re interested in learning more, click here to book a call with us to see how we can help you scale & if we’re a good fit.

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