How Perfect Clean Scaled to 200+ Monthly Leads With SEO & Google Ads
With Social Gravity’s support, Perfect Clean now brings in 200–230 leads every month.
A level of consistency they couldn’t reach with their old marketing approach.
How Has Perfect Clean Evolved?
Perfect Clean is a reputed cleaning company that works for homes and commercial properties located in Dublin, owned by Lenard Nagy.
The company handles both small and large projects, delivering expert cleaning services every time.
Perfect Clean - Website Walkthrough
Scrolls automatically. Hover (or touch & hold) to pause.
The challenge
What Was Stopping Perfect Clean From Scaling Their Leads?
Although Perfect Clean had a solid business base, they wanted to attract more traffic and consistent leads in 2022. Lenard knew the old marketing methods were slowing them down, so he reached out to Social Gravity for a modern, results-driven strategy.
Before Contacting Social Gravity, Perfect Clean Suffered:
Having no specialisation in digital marketing, Lenard approached Social Gravity, seeking to increase their online visibility and lead generation.
The Strategic Plan Behind Perfect Clean’s Lead Generation
Social Gravity provided a marketing plan that included a strong, well-optimised website with SEO and Google Ads for continuous growth.
Website Redesign for Higher Conversions
Social Gravity worked on the website in such a way that it could produce opportunities and gain more traffic for Perfect Clean by focusing on SEO and Google Ads strategies.
- Website UX
- Funnel
- Tracking
Google Ads for Instant Lead Generation
- Lead Generation
- Google Ads
- Performance Marketing
Search Engine Optimisation for Continuous Growth
We first refreshed Perfect Clean’s website, giving it a modern look and making sure it followed strong SEO guidelines so customers could find it more easily. Then we created an SEO plan designed specifically for the cleaning market in Dublin.
- SEO Strategy
- On-page
- SEO Backlinks
Google My Business Optimisation for Local Visibility
Social Gravity optimised Perfect Clean’s Google My Business profile to refine their presence in local search results across Dublin. This helped Perfect Clean capture high-intent local leads searching for cleaning services nearby, which improved monthly enquiries.
- GMB Optimisation
- Local SEO
- Map Pack Ranking
Case study . Perfect Clean
The Results
After the website revamp and SEO implementation, Perfect Clean began seeing steady improvements in organic visibility. Search rankings increased, and early enquiries began coming through their optimised pages and Google My Business listing.
As the SEO strategy matured, traffic continued to rise strongly. Perfect Clean’s local visibility improved, and they began generating consistent organic enquiries across Dublin. Lead flow became more predictable month after month.
Within just eight months of partnering with Social Gravity, Perfect Clean was generating 150–200 leads per month, primarily from SEO and Google My Business. Their Cost Per Lead dropped to just under €6, giving them significant room to scale further using Google PPC Ads.
With high-intent organic leads, improved local rankings, and a low CPL, Perfect Clean achieved a 500% ROI on their marketing investment. The business now benefits from a strong digital foundation built to scale consistently into the future.
Now that the company has a solid digital engine, it can continue to generate results without depending on informal talks or paid advertisements.
With Social Gravity’s help, Perfect Clean noticed tremendous growth within 8 months of working.
A more optimised website, better SEO and Google Ads strategies helped to gain more leads.
Lead Growth
200-230/ mo
Continuous growth in leads.
Return On Investment
500%
Average Cost Per Lead: €6
New Jobs
Return on 110-120
Gross Margin: 40%
GMB Local Visibility
High-volume local enquiries
Optimisation drove consistent leads from map searches.
Behind the results
Campaign Snapshots
A look at the dashboards, landing pages, and ad creatives that drove Perfect Clean’s growth.
