Social-Gravity-Logo
Digital Breakthrough Program
Social-Gravity-Logo

Google Ads Pricing

Google Ads pricing depends on your goals, industry, and the competitiveness of your keywords. You only pay when someone clicks your ad, not just for it being shown. We help you use your budget sensibly, avoid wasted spend, and focus on clicks that turn into real enquiries for your business.
Case Studies
Schedule Intro Call

What You’ll Get

Select Your Monthly Package

Start Ads

€600 +VAT/mo

Ideal for small businesses just getting started with ads.

Start Getting Leads
Popular

Growth Ads

€1000 +VAT/mo

For businesses ready to scale their lead generation.

Start Getting Leads

Dominate Ads

€1500 +VAT/mo

For established businesses that want to dominate their local market.

Start Getting Leads

Ad Spend

Up to €1,000
Up to €3,000

Unlimited

Landing Pages

Up to 2
Up to 5

Unlimited

Search Ads

Display Ads

Performance Max Ads

Retargeting Ads

Ad copy & creatives

Conversion & Call Tracking

Weekly optimisation & reporting

Google Guaranteed Ads

No setup fees

Just one flat management fee.

Flexible cancellation

Cancel anytime with one month’s notice.

Direct billing for ad spend

You pay Google directly for ads; we never mark up ad spend.

Performance & ROI Focus

We continually optimise campaigns to lower your Cost Per Lead and deliver a strong ROI.

Comprehensive service in all tiers

Every package includes landing page design, A/B testing, retargeting, Performance Max Ads, ad copy & creative, conversion tracking, call tracking, and weekly optimisation. The Growth tier introduces Google Guaranteed Ads, and the Dominate tier removes any ad-spend limits for maximum scalability.

What You’ll Get

Starter Ads

€600 +VAT/month

Ideal for small businesses just getting started with ads.

Start Getting Leads

Ad Spend

Unlimited

Landing Pages

Unlimited

Search Ads

Display Ads

Performance Max Ads

Retargeting Ads

Ad copy & creatives

Conversion & Call Tracking

Weekly optimisation & reporting

Google Guaranteed Ads

Growth Ads

€1,000 +VAT/month

For businesses ready to scale their lead generation.

Start Getting Leads

Ad Spend

Unlimited

Landing Pages

Unlimited

Search Ads

Display Ads

Performance Max Ads

Retargeting Ads

Ad copy & creatives

Conversion & Call Tracking

Weekly optimisation & reporting

Google Guaranteed Ads

Dominate Ads

€1,500 +VAT/month

For established businesses that want to dominate their local market.

Start Getting Leads

Ad Spend

Unlimited

Landing Pages

Unlimited

Search Ads

Display Ads

Performance Max Ads

Retargeting Ads

Ad copy & creatives

Conversion & Call Tracking

Weekly optimisation & reporting

Google Guaranteed Ads

Commonly Asked Questions

Google Ads is ideal for businesses aiming to generate leads quickly. By targeting people who are actively searching for your services, you can generate leads and bookings within days rather than months. This makes Google Ads especially valuable for home service providers who want predictable lead flow and the ability to scale up when they’re ready.

If you’re looking to build a long‑term online presence and increase your brand’s authority, Google Ads works best alongside other strategies like SEO and social media marketing. PPC advertising delivers quick wins and drives immediate traffic, while SEO builds sustainable organic visibility on Google & ChatGPT over time. Combining both ensures you capture short‑term opportunities and lay a strong foundation for the future.

Google Ads management also requires ongoing optimisation to keep costs down and conversion rates high. That’s why all our packages include continuous testing and reporting — we’re always refining your campaigns, keywords and creatives to improve results and reduce your Cost Per Lead.

The ad spend limit is the maximum monthly budget we’ll manage for you. You pay your ad spend directly to Google; our management fee covers strategy, setup, optimisation and reporting. The Starter package manages up to €1,000, Growth up to €3,000, and Dominate has no cap.
Performance Max campaigns leverage Google’s automated bidding and ad placements across Search, Display, YouTube and Discovery networks. We also manage traditional search and display campaigns to reach people precisely when they’re looking for your services.
Google Guaranteed Ads (part of Local Services Ads) give your business a green “Google Guaranteed” badge and appear above regular search ads. They are great for building trust and typically generate high‑quality leads.
We design focused landing pages tailored to each campaign. Through A/B testing of headlines, copy, forms and calls‑to‑action, we identify which versions convert best, continually improving your results.
We set up tracking for phone calls, form submissions and other key actions so you know exactly which ads are driving leads. Detailed tracking lets us see which keywords and ads deliver the best ROI and adjust accordingly.
Retargeting shows ads to people who’ve already visited your site or engaged with your ads but haven’t converted yet. It’s a powerful way to stay top‑of‑mind and increase the chances they’ll choose your business.
No. We charge a single monthly management fee. There are no additional setup fees, and you can cancel anytime with one month’s notice.
Yes, you can upgrade or downgrade your package as your business needs change. Just let us know, and we’ll adjust your service and billing for the next month.
While results can vary, most clients see leads within 2-3 weeks. Because Google Ads is pay‑per‑click, you begin driving traffic as soon as your campaigns go live. We need about 7-10 days to setup your Ads account, Advertiser verification with Google, setup conversion tracking and then we’re able to launch your first campaign.
We continually test and adjust your campaigns to lower your Cost Per Lead and increase your Return On Investment. This includes refining keywords, bids, audience targeting and landing page performance.
Unfortunately, Google Ads won’t work effectively if your website is outdated or doesn’t portray enough credibility. All the traffic goes to the website so its essential to have a good website before investing into Google Ads. During our intro call, we can advice you whether the website is in good shape to run campaigns or needs some work.