How NuSolas Energy Tripled Their Leads with a Smarter Digital Strategy?

NuSolas Energy saw their monthly leads jump from 30–35 to over three times that figure after partnering with Social Gravity.

3x More Leads

Reduced Cost Per Lead

SEO + Ads Optimisation

How NuSolas Energy Went from Slow Lead Flow to Strong, Steady Growth?

NuSolas Energy had a strong reputation, but their online presence slowed growth. Their slow website, weak SEO, and costly ads brought only 30–35 leads each month. Social Gravity refreshed their digital setup, increased visibility, and put them on the right path for long-term growth.

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The challenge

Struggling to Generate Consistent and Affordable Leads

NuSolas Energy’s website wasn’t generating enough leads, their ads were costly, and there was no structured digital marketing strategy. With slow site performance, weak SEO, and poor tracking, they needed a plan to drive consistent, high-quality lead generation and support long-term growth.

Before partnering with Social Gravity, NuSolas Energy faced:

Low monthly leads:

Only 30–35 leads per month despite ongoing ad spend.

High ad costs:

Over €1,000 spent monthly with a poor return and high CPL.

Weak SEO presence:

Very few organic leads due to low visibility on Google.

Website issues:

Slow loading speed, technical problems, and no proper conversion tracking.

Poor support:

Their previous marketing strategy was unresponsive and unable to fix ongoing issues.

Raj, the CEO of NuSolas Energy, met Fahad from Social Gravity at a networking event in Limerick and expressed his dissatisfaction with their current marketing efforts. Fahad offered a free marketing audit to identify the problems and propose an effective solution.

Full Service Marketing That Helped NuSolas Energy Grow

Social Gravity built a full-service digital strategy for NuSolas Energy, fixing core issues, boosting visibility, lowering ad costs, and enabling scalable growth.

Website Speed & Performance Fix

We boosted website speed, fixed technical issues, and strengthened overall performance to improve conversions. These upgrades created a faster user experience and increased engagement.

Conversion Tracking Setup

We rebuilt tracking across Google Ads and the website, ensuring every click, filled form, and call was recorded accurately so campaign performance became clear, and decisions could be made confidently using reliable, real-time reporting.

Reduce High Cost Per Lead (CPL)

We restructured the Google Ads account, removed unnecessary ad groups, and rebuilt campaigns with proven best practices to reduce cost per lead, improve targeting accuracy, and maximise results from the existing advertising budget.

SEO & Authority Building

We launched a focused SEO campaign with new area pages, key on-page updates, and strategic link-building to boost rankings across target regions and build long-term search authority that supports consistent organic growth.

Google

They were happy enough to provide us with a 5-star review on Google.

Team Social Gravity has been a game-changer

“Team Social Gravity has been a game-changer for our business. Their expertise and proactive approach have made a significant difference in our marketing results. They’ve helped us achieve consistent marketing growth, something we struggled with before. We have now hired an additional sales person in the company to help us handle the coming demand.”

★★★★★

Raj

CEO @ NuSolas Energy

Case study. NuSolas Energy

The Results

From inconsistent leads and rising ad costs to a scalable, data-driven system delivering predictable solar leads every month.

Month 1

In the first month, lead flow remained around 30–35 leads per month while we focused on improving website speed, fixing technical issues, and setting up accurate conversion tracking across all campaigns.

Month 2

By the second month, the updated digital structure began showing results, with lead volume increasing through Google Ads and SEO. Better tracking reduced wasted spend and produced more qualified leads at a lower cost.

Month 3

Within three months, the SEO strategy gained momentum, driving a strong rise in organic leads. New area pages started ranking locally, delivering consistent solar leads through organic search and improving overall visibility.

Annual Review

As the strategy matured, monthly lead generation continued climbing. By the annual review, the business had tripled leads, a major jump from the original 30–35, creating a predictable growth engine instead of inconsistent results.

ONGOING

Within months, leads tripled without increasing ad spend. Removing redundant ad groups and rebuilding campaigns improved efficiency and lowered CPL using Display and Performance Max Ads.

The enhanced marketing system boosted visibility, improved Google rankings, and helped leads triple without increasing ad spend, while paid campaigns continued delivering strong, reliable performance.

By partnering with Social Gravity, NuSolas Energy shifted from inconsistent lead flow to a strong, data-driven digital lead generation system.
We strengthened their website, improved SEO, optimised paid advertising, and implemented accurate tracking, which significantly increased monthly leads and accelerated long-term business growth.