TikTok Ads Pricing for UK Trades

There are two costs: the ad spend you pay TikTok, and the management fee you pay the agency. TikTok’s minimum is £20 a day per ad group and £50 a day per campaign, and reach in the UK typically costs £4 to £10 per thousand views. Social Gravity’s management is £505 a month for Starter (ad budget up to £850), £842 for Growth (up to £2,500) and £1,262 for Dominate (unlimited), with no setup fee and no contract.

They work best for jobs that look good on video: roofing, solar, extensions, kitchens, landscaping and driveways. TikTok puts your work in front of UK homeowners in your area before they start searching, and it reaches people who are never on Facebook. For emergency work like burst pipes or electrical faults, Google Ads usually works better. On the intro call we tell you which fits, or whether you need both.

No. The plan price pays for the team doing the work. Your ad budget goes directly to TikTok, on your own card and in your own ad account, so you see every penny. We never hold it or mark it up. Each plan sets the most we manage each month, from £850 on Starter to £2,500 on Growth, with no cap on Dominate. If you want to spend more, you move up a plan.

For most trades, £650 to £1,250 a month is a strong start in one area, well above TikTok’s £50 a day minimum, which gives the platform enough data to find your homeowners. If you cover several towns or sell high-value jobs like solar or roofing, £1,750 or more gets results faster. We size the budget to the number of jobs you want.

Your account, tracking and first ads are live within 7 to 10 days. Most clients get their first enquiries within 2 weeks of going live, and results improve over the first 4 to 6 weeks as we learn which videos bring enquiries and cut the ones that do not.

Not any more. Homeowners in their 30s, 40s and 50s across the UK are on it every day, and trade content does unusually well there: before and afters, job walkthroughs and “how we did it” videos. It also reaches future staff, which is a bonus when you are hiring apprentices.

TikTok is video only, so clips are essential, but you do not need to be on camera. Send us footage from your jobs and we edit it into ads: 4 a month on Starter, 8 on Growth and 12 on Dominate, with scripts and captions written for you. Showing your face does perform better, and on Dominate we film you professionally at SG Studios every quarter.

Different, and often cheaper to reach. TikTok reaches homeowners who are not on Facebook and costs less per thousand views, while Facebook still has more homeowners over 45 and more trust for big-ticket jobs. For most trades the best answer is TikTok for reach and Facebook for retargeting, which is why the same job footage is used across both.

Not to start. Instant Form ads let homeowners enquire without leaving TikTok. A good landing page builds more trust and converts better, which is why landing pages are included in every plan: up to 2 on Starter, up to 5 on Growth and unlimited on Dominate.

Yes. Different platforms reach different homeowners, and the same job footage works across both. Our Full Service Marketing plans run TikTok, Facebook and Google under one monthly fee.