Facebook & Instagram Ads Pricing for UK Trades
Reach homeowners in the UK while they are still planning the job.
Our team runs Facebook and Instagram ads that turn scrollers into booked jobs. One flat fee in pounds, ad spend paid by you to Meta, cancel anytime.
How It Works
Choose your plan.
Three plans, priced in pounds, based on how much you want to spend on ads.
Set your ad budget.
It goes straight to Meta on your own card, in your own account. We never mark it up.
We do everything else.
Ads, images, videos, targeting and follow-ups. You answer the enquiries.
What You Get With Every Plan
No setup fees
One flat monthly fee in pounds, nothing upfront.
Your ad money stays yours
You pay Meta directly, in your own account, and we never take a cut of it.
Cancel anytime
Give one month's notice. No contracts tying you in.
You own everything
Your ad account, pixel, audiences and creatives are yours. If you ever leave, it all goes with you.
Commonly Asked Questions
How much do Facebook and Instagram ads cost in the UK?
Are Facebook and Instagram ads right for my trade?
They work best for jobs people plan ahead: roofing, solar, extensions, kitchens, landscaping and driveways. Meta shows your work to UK homeowners in your area before they start searching. For emergency work like burst pipes or electrical faults, Google Ads usually works better. On the intro call we tell you which fits, or whether you need both.
Is my ad budget included in the price?
How much should I spend on Facebook ads in the UK?
For most trades, £650 to £1,250 a month is a strong start in one area. If you cover several towns or sell high-value jobs like solar or roofing, £1,750 or more gets results faster. We size the budget to the number of jobs you want, so it starts where your market is and grows once the ads are paying for themselves.
How quickly will I get leads?
Your account, tracking and first ads are live within 7 to 10 days. Most clients get their first enquiries within 2 weeks of going live, and results improve over the first 4 to 6 weeks as we learn what works and cut what does not.
Are Facebook leads poor quality?
They can be, if the ads are set up badly. Every lead form we run asks qualifying questions on area, job type and timeline, so only serious homeowners come through. On Growth and Dominate, every lead gets an instant text and email within 60 seconds, so you reach them while they are still keen.
Do I need videos, or to be on camera?
No, but video ads get more enquiries for less money. Send us clips and photos from your jobs and we turn them into ads: Growth includes 2 video ads a month and Dominate includes 4. On Dominate, we also film you professionally at SG Studios every quarter.
Is your fee a flat rate or a percentage of ad spend?
A flat rate. You pay £505, £842 or £1,262 a month depending on the plan, and the fee does not rise when your ad budget does. Agencies that charge 10 to 20 percent of spend earn more when you spend more, whatever the results. A flat fee means our only reason to increase your budget is that it is bringing in jobs.
Do I need a website?
Not to start. Lead form ads let homeowners enquire without leaving Facebook or Instagram. A good landing page builds more trust and converts better, which is why landing pages are included in every plan: up to 2 on Starter, up to 5 on Growth and unlimited on Dominate.
Can you run Google Ads and Facebook ads together?
Yes, and it is the strongest combination. Google catches people searching right now, and Meta reaches people before they search. Our Full Service Marketing plans run both under one monthly fee.