How to Optimize Google My Business for Roofing Companies: The Ultimate Guide

by | Mar 28, 2022

How To Optimize Google My Business

Google My Business is a vital tool for roofing companies. It allows potential customers in your area to find you easily and learn more about your business.

To make the most of Google My Business, you need to optimize your listing. This includes adding photos, responding to reviews, and keeping your information up-to-date.

In this guide, I will teach you how to optimise Google My Business for roofing companies. We will cover everything from creating a profile to adding photos and reviews.

Follow these simple steps, and you will see a significant improvement in your online visibility!

Check out a fully optimized roofing Google My Business profile:


Get Started with Optimizing Google My Business for Roofing Companies

Step 1: Sign Up

To create a Google My Business account, first of all, you need a Google account. If you don’t have one, sign up or just sign in to your Google account and visit

Step 2: Setting Up Basic Information

To set up a Google My Business account for your roofing company, you’ll need to provide some basic information about your business. This includes your business name, address, and business category. You’ll also need to provide a phone number and website URL. Other essential details will include service area, business hours and services offered.

Once you have entered all the details, click Finish, and your profile is created.

By filling out all this information, you will help your roofing company show up higher in Google SERPs and attract more customers!

Step 3: Verifying Your Business

You will need to have a valid and current business address, phone number, and email address to verify your business. If you do not have a current business address, you can use your home address.

Google will then send you a postcard with a verification code to the address you provided. Once you receive the postcard, simply log back into your Google My Business account and enter the code.

Once you have verified your business, you will be able to edit and optimise your listing!

Step 4: Optimize Your Listing – Add Photos and Branding

Now that you have verified your business, it is time to fully optimise your roofing company’s Google My Business listing!

Start by adding photos of your roofing company. These can be pictures of your work, office, or team. Customers love to see authentic images, so add as many as possible.

Another great way to optimise your listing is by adding branding elements such as logos and colour schemes. This will help customers recognise your brand and remember your company.

Step 5: Compelling Business Description

The next step is to create a compelling business description. This is where you get to sell your company and what makes you unique. Try to answer the following questions:

-What does your company do?

-How do you help your customers?

-What are your core values?

Once you have answered these questions, you can craft your business description. Remember to keep it under 750 words and focus on keywords that potential customers might search for.

If you are struggling to write your business description, consider reaching out to a roofer marketing agency for help. They will be able to help you create content that is both.

Step 5: Get Customer Reviews (This is Important)

Ranking high on Google My Business is determined by reviews. Encourage your customers to leave positive reviews on your listing. The more reviews you have, the better! You should try to obtain more reviews than your competitors.

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Step 6: One Post Every Week

Remember, consistency is vital when it comes to roofing SEO and Google My Business optimisation. Posting once a week keeps your company top of mind and helps you rank higher in search results.

Not sure what to post about? Try featuring a recent project, highlighting a new roofing product or service, or offering tips on home maintenance. Whatever you post about, make sure it’s relevant to your target audience and provides value.

Perfectly Optimised Google My Business Account is Ready!

If you follow these steps, you’ll be well on your way to optimising your Google My Business listing for your roofing company– and bringing in more leads and customers. If you have any questions about how to use Google My Business, want help optimising your listing, or need help with any of these procedures, contact us right away!

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About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

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