Facebook & Instagram Ads Pricing in Ireland

There are two costs: the ad spend you pay Meta, and the management fee you pay the agency. Clicks in Ireland typically cost €0.45 to €0.94, and most trades spend €750 to €1,500 a month on ads to start. Social Gravity’s management is €600 a month for Starter (ad budget up to €1,000), €1,000 for Growth (up to €3,000) and €1,500 for Dominate (unlimited), with no setup fee and no contract.

They work best for jobs people plan ahead: roofing, solar, extensions, kitchens, landscaping and driveways. Meta shows your work to Irish homeowners in your area before they start searching. For emergency work like burst pipes or electrical faults, Google Ads usually works better. On the intro call we tell you which fits, or whether you need both.

No. The plan price pays for the team doing the work. Your ad budget goes directly to Meta, on your own card and in your own ad account, so you see every cent. We never hold it or mark it up. Each plan sets the most we manage each month, from €1,000 on Starter to €3,000 on Growth, with no cap on Dominate. If you want to spend more, you move up a plan.

For most trades, €750 to €1,500 a month is a strong start in one area. If you cover several counties or sell high-value jobs like solar or roofing, €2,000 or more gets results faster. We size the budget to the number of jobs you want, so it starts where your market is and grows once the ads are paying for themselves.

Your account, tracking and first ads are live within 7 to 10 days. Most clients get their first enquiries within 2 weeks of going live, and results improve over the first 4 to 6 weeks as we learn what works and cut what does not.

They can be, if the ads are set up badly. Every lead form we run asks qualifying questions on area, job type and timeline, so only serious homeowners come through. On Growth and Dominate, every lead gets an instant text and email within 60 seconds, so you reach them while they are still keen.

Both, and you do not have to choose. Every plan runs ads across Facebook and Instagram from one account, and Meta places them where your homeowners are. In practice Facebook reaches more homeowners over 35 in Irish towns and Instagram reaches younger buyers planning kitchens, extensions and gardens. We split the budget by results, every week.

Not to start. Lead form ads let homeowners enquire without leaving Facebook or Instagram. A good landing page builds more trust and converts better, which is why landing pages are included in every plan: up to 2 on Starter, up to 5 on Growth and unlimited on Dominate.

Yes, and it is the strongest combination. Google catches people searching right now, and Meta reaches people before they search. Our Full Service Marketing plans run both under one monthly fee.