What Marketing Tactics Are Working For Roofers in 2022?

by | Jul 22, 2022

What Marketing Tactics Are Working For Roofers in 2022?

There’s no question that marketing is essential for any business, but it can be especially important for roofers. Not only do you need to make sure potential customers are aware of your services, but you also need to stand out from the competition.

So, what marketing tactics are working for roofers in 2022? Here are a few that you may want to consider:

1. Use Targeted Content Marketing

Content marketing is all about creating and sharing valuable content that your target audience will find interesting and useful. When it comes to roofing, this could include blog posts, infographics, videos, or even e-books. You’ll need to make sure you create content that is specifically made for your target audience, as this will help you attract their attention and convert them into leads.

Residential Roofers: Use content marketing to answer common questions homeowners have about roofing, such as “What are the different types of shingles?” or “How often should I have my roof inspected?”.

Commercial Roofers: Use content marketing to discuss topics that are relevant to business owners, such as “The Benefits of a Commercial Roof Maintenance Program” or “5 Signs It’s Time to Replace Your Commercial Roof”.

Make sure your content is well -written, informative, and visually appealing, as this will help it stand out from the rest.

2. Local Services Ads

This model of advertisement is still fairly new , but it’s quickly become one of the most effective marketing strategies for roofers. Local services ads (LSAs) are basically paid listings that appear in search results when someone searches for a local service, such as “roofers near me”.

What makes LSAs so effective is that they’re highly visible and they include key information about yourbusiness, such as your location, hours, services, and even customer reviews. This gives potential customers everything they need to know about your business at a glance, which makes it more likely that they’ll choose you over the competition.

Read Full Guide About Local Services Ads

3. Search Engine Optimization

In my opinion, SEO could be most rewarding marketing investment for any business, and roofers are no exception. Search engine optimization (SEO) is the process of optimizing your website and content to rank higher in search results, which can help you attract more organic traffic.

While SEO can be a complex and time-consuming process, it can be well worth the effort if you’re able to rank for high-traffic keywords that are relevant to your business.

Not sure where to start with SEO? Check out this beginners guide to roofing SEO.

4. Social Media Advertising

Social media platforms like Facebook and Instagram are excellent places to promote your roofing business. Not only are they incredibly popular (Facebook has over 2 billion active users!), but they also allow you to target your ads to a specific audience.

For example, if you’re a commercial roofer, you could target your ads to business owners in your city who have recently made a change to their building (e.g. added an expansion).

You can also use social media to humanize your brand and connect with potential customers on a personal level. Show off your company culture, highlight customer testimonials, or even offer exclusive discounts to your social media followers.

5. Google My Business

Google My Business is a free listing that allows you to manage your business’s information on Google. This includes your business name, address, hours, phone number, website, and even photos.

Claiming and optimizing your Google My Business profile is a great way to improve your visibility in local search results. When potential customers search for roofers in your area, your business will appear in the “Local Pack”, which is the section of the search results that includes a map and three businesses.

Make sure you take the time to fill out your profile completely and include accurate information, as this will help you attract more clicks and leads.

Your goal should be to rank in the top 3 of the Local Pack, as studies have shown that businesses in this position receive significantly more clicks than those in lower positions.

You’ll also need to make sure you consistently get reviews from your customers, as these can help you stand out from the competition and attract more clicks.

What Is The Best Marketing Strategy For Roofers in 2022?

As you can see, there are a number of different marketing strategies that roofers can use to attract new customers in 2022.

So, what’s the best marketing strategy for roofers?

The answer may surprise you…

There is no “one size fits all” answer to this question, as the best marketing strategy for roofers will vary depending on the roofer’s individual business goals and budget.

However, if I had to choose one marketing strategy that I think would be most effective for roofers in 2022, it would be SEO.

SEO is an excellent long-term investment that can help you attract more organic traffic and improve your visibility in local search results.

While it can take some time and effort to get results, it can be well worth it in the end.

So, if you’re looking for a marketing strategy that will help you grow your roofing business in 2022, I recommend giving SEO a try.

If you’re still unsure, you can book a FREE strategy session with me & I can give you recommendation on the best marketing strategy based on your circumstances & objectives.

What do you think is the best marketing strategy for roofers in 2022? Let me know in the comments below!

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About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

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