How To Increase Visitors/Traffic For Roofing Website
There are a number of ways to increase the visitors or traffic for your roofing website. In this article, we will explore 5 of the best methods that you can use to get more people to your site.
We have used these methods on dozens of roofing websites for our clients and if done right, you can bring thousands of visitors to your roofing website every single month.
1. Have a Strong Search Engine Marketing Strategy
One of the most important things that you can do to increase traffic to your roofing website is to have a strong search engine marketing strategy. This means that you need to invest in both SEO and Pay Per Click campaigns.
SEO will help you rank higher in the search engines like Google & Bing for relevant keywords, while PPC will allow you to show up in the paid search results
Both of these methods can be very effective in bringing new visitors to your roofing website, but it is important that you invest the time and money into doing them right.
Learn more: How To Market A Roofing Business
2. Drive Traffic From Your Social Media Accounts To Your Website
Another great way to increase traffic to your roofing website is to use your social media accounts to drive traffic back to your roofing website.
If you have a strong presence on social media sites like Facebook, Twitter, and LinkedIn then you can use that to your advantage by sharing links to your website content with your followers
This is a great way to get more eyeballs on your site and it can also help you to build up your brand awareness.
3. Make Use Of Google My Business
If you want to increase traffic to your roofing website from local searchers, then you need to make sure that you are making use of Google My Business. For a roofing business, majority of the business is going to come from people who live close by.
Google My Business is a free listing that you can get on Google and it allows you to show up in the local search results.
Make sure that you take the time to fill out your listing completely and add some high-quality photos of your roofing work. This will help you stand out from the crowd. This includes your business name, address, phone number, hours of operation, and more.
This is how a properly set up Google My Business profile looks like:
4. Build Multiple Pages On Your Website
Another great way to increase visitors to your roofing website is by building out multiple pages on your site. This will give you more opportunities to rank in the search engines for different keywords.
We do this for literally all the websites that we build for our clients as part of our Digital Breakthrough Program. This helps to drive visitors for
- People searching for specific serviecs
- People searching for specific roofing types
- People searching for Roofers from specific location
In short, it gives you a lot more visibility over the internet. Not to mention that if you have more pages, you also have more opportunities to convert visitors into leads and customers.
5. Get Paid Ads If You Have The Budget
If you have the budget, then you can also consider getting paid ads to drive traffic to your roofing website. This can be a very effective way to reach a large number of people quickly, but it can also be expensive.
There are a number of different paid advertising platforms that you can use, but the most popular ones for roofing companies are Google AdWords and Facebook Ads.
Both of these platforms can be very effective in driving traffic to your website, but it is important that you know what you are doing before you dive in headfirst.
If you don’t have the time or expertise to run a successful paid ad campaign, then you may want to consider hiring someone who does.
Pro tip: Focus on converting more visitors with same amount of traffic with Conversion Rate Optimization.
Conclusion: What Is The Best Way To Increase Traffic For Roofing Websites?
You might not like the answer, but I have to tell the truth.
Let me explain: If your website is brand new, then it’s going to take some time to start ranking in the search engines and getting organic traffic. In this case, you may want to focus on other methods like social media or paid ads.
On the other hand, if your website has been around for a while and you just want to increase traffic, then you may want to focus on SEO or Google My Business.
It really just depends on your specific situation.
The bottom line is that there is no “one size fits all” answer to this question. You need to experiment with different methods and see what works best for you and your roofing business.
If you think you need a roofer marketing company to help you design a strategy to increase traffic for you, simply email us at firstname.lastname@example.org OR book a call with one of our marketing specialists who can help you decide the best platform to market your business.
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Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity