Introducing Social Gravity’s Roofer’s Digital Breakthrough Program

by | May 30, 2022

For a roofing business to scale online and acquire more customers, they need to be where their customers are spending time: online. The problem is that most roofing businesses don’t have the time or resources to invest in roofing digital marketing, and they miss out on valuable leads.

I am Fahad Zahid, a Digital Marketer and SEO Expert. Today, I will tell you how Social Gravity’s Roofer’s Digital Breakthrough Program can help your roofing business get more customers and scale online.

What is Roofer’s Digital Breakthrough Program?

The Roofer’s Digital Breakthrough Program is a done-for-you digital marketing solution that helps roofing businesses acquire more customers through SEO, Paid Ads, Lead Generation & social media marketing.

It is a system made for roofing companies to grow & scale using digital marketing. The program covers everything you need digitally to scale your business and add a regular stream of leads using a funnel & various traffic sources.

If you are a roofing contractor or company looking for a comprehensive digital marketing solution, the Roofer’s Digital Breakthrough Program is for you.

How Does the Program Work?

Digital Marketing for Roofers can be an effective way to generate leads and grow your business. If you’re not using digital marketing, you’re missing out on many potential customers.

Roofer’s Digital Breakthrough Program is a monthly service that helps roofing companies grow their businesses through digital marketing. We create and manage digital marketing campaigns that generate leads and help you grow your business.

The program is divided into three phases:

  1. Build Foundation & KILLER Roofing Funnel

In this phase, we will set up your new website, online presence, branding & a custom funnel. This phase will be like building the digital foundation of your business that will help us with a strong kick start of the campaign.

In the first phase, we’ll be working on the following: 

  1. Strong understanding of your business model & structure.
  2. Understanding of your sales process, revenue goals & objectives. We then define goals & KPIs for the campaign based on your objectives.
  3. Prepare a 12-month roadmap for the campaign.
  4. Conduct an in-depth competitive analysis, so we know what your competitors are doing & what we’ll need to do to compete with them.
  5. Create a funnel custom to your business and launch your new SEO-optimised website.
  6. Set up your social media accounts if not set up already.
  7. Set up leads & call tracking. This will help you keep track of how many new leads you’re getting.
  8. Driving Traffic to the Funnel

Once your funnel is in place and the new website has been launched, we will generate traffic from multiple sources, including Google ads, SEO & Google’s Local Services Ads.

This is where you’ll start getting leads straight away. Initially, you’ll start getting a few leads here and there, and as we’re working on the 2nd & 3rd phase of the program, the number of leads will keep increasing month over month. Eventually, the goal will be to hit your sales & revenue numbers within the 1st 12 months.

In the second phase, we’ll be working on the following:

  1. Setting up your Google My Business profile & SEO optimization shows up in the top three.
  2. An aggressive SEO campaign that will double your leads in six months.
  3. Launch Google Ads, so you start getting leads quickly.
  4. Launch Google’s Local Services Ads.
  5. Create service pages for all your services so people can find you when looking for a specific service.
  6. Create location pages so people can find you from different locations.

This step is all about scaling your business and making every possible effort to hit the goals we defined at the start of the campaign.

By the time we’re on phase 3, the leads from the Roofing SEO campaign will kick in, and you’ll see a noticeable increase in the number of leads every month.

In the third phase, we’ll be working on the following:

  1. Set up Retargeting ads so we can keep targeting people who visited your website but didn’t convert into a lead yet.
  2. Help you generate more reviews and manage your online reputation.
  3. Perform Conversion Rate Optimization, so more people coming to your website convert with the same amount of traffic.
  4. Ongoing Roofing SEO to keep increasing the number of leads.

What Report Should I Expect Every month?

Every month, you’ll receive a Performance Report highlighting the KPIs that are important to you. By looking at the report, you’ll be very clear on how many leads you got, which channel they came from, and how the leads are increasing month over month. We’ll also share what we worked on for the month and how your overall digital presence is performing.

In addition to that, you’ll also receive a Google rankings report to see how your rankings are improving. This will help you understand how we’re generating more traffic to your website and getting you in front of your target audience.

How Long Does It Take To See Results From The Digital Breakthrough Program?

Most customers see results within the first few months of using the program and see new leads coming in exponentially. In the first month, you are expected to get 10 to 15 new leads, and over 12 months, this will increase to 50 new leads per month. However, it is essential to note that results may vary depending on the individual customer’s business and marketing goals.

I’m Only Interested In A New Website, Can You Help?

In addition to our signature Digital Breakthrough Program, we offer standalone services to fit your needs. If you’re interested in just a new website, no problem! We have a team of exceptional designers who will work with you to create a website that is beautiful and effective in helping you reach your goals. We can also provide you with Roofing SEO or set up Google Ads campaigns if you need. Schedule a call with us today, and we’ll be happy to discuss your specific needs.

Monthly Review Call

We keep our clients in the loop every step of the way! We’ll have a Monthly Review Call to discuss the campaign’s progress and answer any questions you might have. This call will be beneficial for understanding what’s working and what needs to be tweaked.

Are there any Guarantees?

Yes, we do offer a guarantee. At Social Gravity, we work hard to get our clients results. If we don’t get you at least 50 leads/month within the next 12 months, we work for FREE until we do. 

This means your investment is secure, and you don’t have to worry about results. All you need to focus on is selling! 

What ROI Should I Expect?

Roofer’s Digital Breakthrough program is structured in a way that helps you get at least 5x ROI on your marketing spend in the first year and 8x – 10x in the upcoming years. The number can vary depending on how many jobs you close and how your sales process is working for you. Obviously, if we get enough leads but if the conversions are low, the ROI wouldn’t be great. The program is set up to close more leads, get you better quality leads, and help you track your marketing so you can see what’s working and what’s not.

It’s important to note that the program helps you close more deals, but it’s not a magic bullet. If your sales process is broken, the program will help you identify those issues and make recommendations to improve them.

The bottom line is that if you’re not happy with your current marketing efforts or feel like you’re wasting money, Roofer’s Digital Breakthrough Program can help turn things around and start generating a positive return on your investment.

How To Get Started?

Schedule a call with us to get started. We offer a FREE one-on-one virtual meeting with one of our expert consultants. They will analyse your situation and help you create a custom action plan to increase your roofing company’s online presence and generate more leads and sales.

You can schedule your FREE consultation by clicking here. There’s no obligation, and we’ll be happy to answer any questions you have.

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About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

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