How to Track Leads for Your Roofing Website?

by | Jul 6, 2022

how to track website leads

Do you know how to track website leads? If not, you’re missing out on a valuable opportunity to improve your sales process.

By tracking website leads, you can ensure that your sales process runs smoothly and generates the best results possible! In this blog post, we will discuss how to track leads for your roofing business website. We’ll review the different methods you can use to measure lead generation and explain which ones are the most effective.

What Is Lead Tracking?

Lead tracking is the process of monitoring, and managing sales leads throughout the sales funnel. This includes everything from initial contact to conversion. By tracking leads, businesses can identify which marketing campaigns generate the most interest, target potential customers more effectively, and measure conversions.

Why is it Important to Track Leads for Your Roofing Website?

Tracking website leads is essential because it allows you to measure the success of your marketing campaigns. You can determine which campaigns drive the most traffic and conversions by tracking the number of leads that come in through your website. This information can help you focus your marketing efforts on the most effective strategies, helping you increase sales and grow your business.

Get Started with Website Lead Tracking

1. Set Up Google Analytics and Install It on Your Website

If you don’t have Google Analytics set up for your website, now’s the time! Google Analytics is a free tool that allows you to track your website traffic and see where your leads are coming from.

Lead Tracking

To get started, create a free account with Google Analytics and follow their instructions to install the tracking code on your website. The installation steps might be different for different platforms (such as WordPress, SquareSpace, etc.), so be sure to follow the instructions specific to your website. If you’re using WP there are plugins that can help to place the code.

If you’re unsure how to install Google Analytics on your website, plenty of resources are available online, or you can always hire a web developer to help you out.

2. Set Up Google Tag Manager

Google Tag Manager is a free tool that allows you to manage and deploy marketing tags on your website without editing your code. It makes it easy to add and update tags on your website without having to touch the code. Once you’ve set up Google Tag Manager, you can create a tag to track leads. You can measure your website’s marketing tags – such as those for Google Analytics, AdWords, and Facebook.

With Google Tag Manager, you can:

– Set up and manage tags for your website

– Track and measure the performance of your tags

– Preview and debug tags before publishing them

Now is the time to start if you’re not using Google Tag Manager! It’s a valuable tool for tracking leads on your roofing website.

Tracking Lead Generation

To get started with Google Tag Manager, first create an account at Then, follow the instructions to install the Google Tag Manager code on your website. Once you’ve done that, you can create a new tag.

To create a new tag, click on the “Tags” tab and the “New Tag” button. From there, you’ll be able to select the type of tag you want to create

3. Set Up Goal Tracking in Google Analytics

Once you’ve installed Google Analytics on your website, you can start tracking your website leads!

There are a few different ways to track your website leads in Google Analytics. The first way is to set up goals. It’s essential to set up goal tracking in Google Analytics. Goals allow you to track user actions on your website, such as filling out a contact form or subscribing to your email list. This will help you measure the success of your lead generation efforts.

You can track various goals, such as website form fills, calls, and live chat. Choose the most relevant goals for your business and track them accordingly.

How To Track Leads

To set up goal tracking in Google Analytics, log into your account and click on the “Admin” tab. In the left-hand column, click on “Goals.” You can create a new goal or edit an existing one.

When creating a new goal, you’ll need to give it a name and select the type of goal. The most common types of goals are destination, duration, pages/screens per session, and event.

4. Set Up Call Tracking

You need to set up call tracking to track which marketing efforts are driving phone calls (and sales). Call tracking involves assigning a unique phone number to your marketing campaigns. That way, when someone calls that number, you’ll know which campaign they’re responding to.

There are a few different ways to set up call tracking, but the most popular is to use a lead tracking system like WhatConverts. WhatConverts is a lead tracking and calls tracking software that integrates with your website and all major marketing platforms. Setting up WhatConverts only takes a few minutes. 

Once set up, the software allows you to track calls from different sources like SEO, PPC and Google My Business. It also provides forms tracking and live chat tracking easily and sends all the data back to GA so you can track the exact number of leads coming in.

Read our complete guide about call tracking and how you can make adjustments to improve your conversion rate by tracking the results of your marketing campaigns over time. 

What Is Lead Tracking

Website Lead Tracking – Final Words

Now that you know how to track website leads, it’s time to put this information into practice. Remember to use a lead management system to keep track of all of this valuable data! By tracking the sources of your leads and monitoring their activity on your site, you’ll be able to determine which marketing campaigns are most effective in bringing in new business.Not very technical? Let Team Social Gravity set everything up for you so you can track your website leads and have the best possible ROI on your marketing. Contact us today!

Follow Us on Social Media

Subscribe to Roofer Marketing Lounge For Weekly Marketing Training Videos

About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

Ready To Scale Your Roofing Company?

Discuss Next Steps

Sign up for a 30-minutes 1:1 call with our team to see if we’re a good fit.