How to Promote a Roofing Business on Google? – 4 Ways

by | May 16, 2022

how to promote a roofing business

Digital marketing is a necessary component of any roofing business today. If you’re not advertising your services through Google, you’re missing out on a massive chunk of the market. But promoting a roofing business on Google can be tricky – there’s a lot of competition, and it can be tough to stand out. Don’t worry, though – I will show you four ways to promote your roofing business through Google to help you get started. These include:

  1. Google My Business
  2. Google Organic i.e. SEO
  3. Local Services Ads
  4. Pay Per Click Ads

Why Promote Your Roofing Business on Google?

If you’re a roofing business, it’s essential to ensure potential customers can easily find you online. One great way to do this is by promoting your business on Google.

Google is the most popular search engine globally, so you’ll reach a large audience of potential customers by promoting your roofing business on it. Hence, it’s essential to promote your business on Google to maximise your exposure. You’ll get the following advantages:

– Reach a large audience with your marketing message.

– Connect with potential customers who are already searching for your services.

– Benefit from Google’s extensive search engine algorithms and online presence.

– Connect with customers through Google AdWords, our pay-per-click (PPC) advertising program.

– Target potential customers by location, time of day, or type of device.

– Get real-time reports that show how your marketing strategy is performing using Google Analytics.

Promoting your roofing business on Google is a great way to reach more potential customers and grow your business. If you’re not sure where to start, contact a Google marketing expert today for help getting started.

Understanding the Google Search Results

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Google My Business

If you want to promote your roofing business through Google, the first thing you need to do is create a Google My Business listing. This free service allows businesses to manage their online presence across Google. It includes a free website, free listing in Google Maps, and the ability to manage customer reviews.

So if you are starting and looking for a free way to promote your business, then Google My Business is the solution for you. 

To create a perfect Google My Business listing for your roofing company, check out this blog where I explain the whole process.

Google Organic i.e. SEO

SEO is an excellent way for roofing companies to get found on Google. The problem is that SEO can be complicated and time-consuming, so it’s hard to find the time to do it yourself.

Once you have a website, you should start to put effort into SEO, but that is like a long game. The best way to do this is to find a good roofing SEO company that can help you rank higher on Google.

At Social Gravity, we offer a full range of roofing SEO services, from initial consultations to ongoing optimisation and reporting. We can help you get your roofing company found online and generate more leads and conversions through improved organic search engine visibility.

Contact Social Gravity today to learn more about our SEO services for roofing companies!

Local Services Ads

Paid search advertising is a great way to promote your roofing business on Google. With Local Services Ads, you can reach people in your area looking for roofing services. It’s a low cost, high impact way to get your business ahead of potential customers.

Local service ads follow the pay per lead model. Paying for leads is a great way to get customers to your roofing business. You only pay when someone clicks on your ad and contacts you for more information. This makes it a very effective form of advertising, especially for businesses that are just starting out.

To create a Local Services Ads campaign, you’ll need to create a Google My Business account. You’ll then need to provide information about your business, including your address, phone number, etc. Once you’ve made your account, you can create your campaign and choose the services you offer.

Create a campaign and target people in your local area to get started. Then, create an ad that highlights your roofing services. But before creating an ad, check your eligibility.

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If you are eligible to create Local Service Ads, add basic information about your business and fill in the services that you provide.

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You will also need to submit relevant documents and go through background checks to qualify for Local Service Ads.

Pay Per Click Ads

If you’re looking for a way to reach more potential customers and grow your roofing business, Google Ads for roofing companies may be the perfect solution. With its extensive online presence and powerful search engine algorithms, you can connect with potential customers already searching for your services. The pay-per-click (PPC) model means you only pay when someone clicks on your ad. That way, you can focus your budget on the working ads and generating leads.

Create a campaign and target people in your local area to get started. Then, create an ad that highlights your roofing services. Be sure to include a call-to-action (CTA) so that people know what to do next.

H2: What is the best way to promote my Roofing business on Google?

This will depend on where you are in your business. Optimising your Google My Business profile is the best way to get started if you are beginning your roofing business. After you have completed your profile, get a website build for your business.

If you have an existing website, make sure that your website is optimised for SEO and actively blogging and posting new content regularly. SEO is a long term process, so you should start early and wait for a few months to see leads coming in.

Alongside SEO, you can also get started with Google Local Service Ads. They are a cheap way to get leads as you are only charged whenever a potential customer contacts you. It would usually cost you $15 – $25, depending on where you’re based.

If you have a good market and funds, you should start spending on Google Ads. Pay-Per-Click Ads can be high for roofing businesses as it is a competitive industry, so make sure you target your ads well and write good ad copy to improve your click-through rate.

How Can We Help Promote Your Business on Google?

We at Social Gravity specialise in Google & search engine strategies for Roofing companies. Book a FREE strategy session with us today to get advice on which type of Google promotion is best based on your situation. We will also give you a tailored plan on how to execute it.

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About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

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