Call Tracking For Roofing Companies

by | Mar 7, 2022

Are you tired of spending hours and hours on the phone with potential leads that never convert into customers? If so, then it’s time to start using call tracking for roofing companies.  This article will discuss some of the benefits of call tracking and how it can help you get more new customers in your pipeline. 

Call Tracking is a great way to track what marketing campaigns are working best by analysing which leads convert into clients based on their location or number they called from.  Most importantly, this system will provide insight into why leads aren’t converting so you can make adjustments accordingly!

Call tracking for roofing companies – what is it, and why do you need it?

Call tracking used to be a costly method, but now that the technology has caught up with the demand, many businesses find call tracking solutions extremely beneficial.

First of all, let’s start with how it works. Most of these systems are very intuitive and user-friendly.  You can set up multiple numbers to track, and you can even set the system up to route the call through various extensions depending on which department needs to answer (i.e. sales, support etc.).

You can set up different tracking numbers to track various leads sources. For example, you might set up different tracking numbers for your Google My Business profile & Google Ads to see which platform converts better.

Softwares Available For Call Tracking

Several software programs are available for call tracking.  These programs allow you to track the calls that come into your business, and they also help you determine which marketing campaigns are working best.

One of the benefits of using call tracking software is that it can help you identify which leads are converting into customers. This information can help you adjust your marketing campaigns to improve your conversion rate.

Following are the best options available for tracking leads that fit best for the roofing companies.

  1. Twilio
  2. CallRail
  3. CallTrackingMetrics

Depending on where you’re based, the options you have might be different.

Best Call Tracking Software

We’ve used different options for different Roofing company clients to see which software has the best options and suit the roofing industry.

After months of testing, we’ve found that Twilio is the best solution for roofing companies. Get started today with a free trial and see what type of ROI you’re getting from your marketing campaigns! We can’t recommend Twilio enough with competitive rates and a simple interface.

How to Set Up Twilio Call Tracking Software

Setting up Twilio call tracking is a relatively straightforward process. You need to create a Twilio account and purchase a phone number. You can then set up the number to track calls coming in from different sources. Finally, you need to install a tracking code on your website to track the conversions.

The video below explains the set-up process in easy to follow steps to set up Twilio Call Tracking:

Benefits of call tracking

Following are the benefits of setting up call tracking for your roofing business:

1. Keep track of leads and conversions – You’ll know which platforms are getting you leads over a given period and which marketing platforms are not working well.

2. Analyze results to improve campaigns – Once you have enough data coming in, you can brainstorm ideas on how to improve your marketing campaigns depending on what’s already working.

3. Lower advertising costs – This is simple. If Google Ads are working better than your Facebook Ads campaign, you can increase the marketing spend on Google Ads & it will help reduce the overall advertisement cost.

An example of a successful business that has used this strategy successfully.

We recently set up call tracking for one of our clients, HP Roofing, and they were able to increase their conversion rate by 200%. On top of that, they knew the exact number of leads coming in from different platforms, giving them enough information to decide where their marketing focus should be.

Call Tracking is an essential step in our Roofer marketing program, i.e. Roofer’s Digital Breakthrough Program. We’ve seen massive success for our marketing campaigns just because of the control we get with this technology.

By tracking the results of your marketing campaigns over time, you can make adjustments to improve your conversion rate. In this article, we’ve recommended a few software programs available for call tracking and the best option in our option.

If you’re looking for a more competitive edge in today’s market, consider using call tracking software to measure the success of your roofer marketing campaigns.If you have any specific questions about call tracking or how we can help you market your roofing business, email us today at

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About Fahad

About Fahad

Fahad Zahid is a Roofer Marketing consultant & the founder of Social Gravity

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