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Result Highlights

Average Cost Per Lead: €10

Leads Generated Per Month: 200-230

Jobs Closed From Leads: 110-120

Gross Margin: 40%

About Perfect Clean

Perfect Clean is a cleaning domestic & commercial company based in Dublin. Led by Lenard Nagy, this company has been dealing with domestic and commercial cleaning services.

Visit Perfect Clean website: https://perfectclean.ie/

The Challenge / Pain Points

In 2022, despite having a sturdy clientele, Perfect Clean aimed to expand their reach and scale their lead generation efforts. With the competitive cleaning market in Dublin, Lenard realised that just relying on traditional marketing channels was not enough. Having no specialisation in digital marketing, Lenard approached Social Gravity, seeking to increase their online visibility and lead generation.

The Solution

Social Gravity identified that with the existing demand for cleaning services in Dublin, a well-optimised website and a sharp focus on SEO & Google Ads would unlock tremendous growth opportunities for Perfect Clean.

Initially, our team revamped Perfect Clean's website to align it with SEO best practices and modern aesthetics, turning it into a prime platform for potential customers. With the website's revamp completed, the team began crafting an SEO strategy tailored for Dublin's cleaning market.

To maximize visibility across Dublin, Social Gravity developed location-specific pages on the website, capturing searches from different parts of the city. The SEO strategy also incorporated regular blog posts, addressing cleaning tips, benefits, and industry updates, to capture and engage a broader audience.

The Results

Within just 8 months of collaboration with Social Gravity, Perfect Clean experienced substantial growth in organic traffic. They were generating a consistent 150-200 leads per month, predominantly from SEO efforts and Google My Business listings.

They were then averaging a Cost Per Lead (CPL) of just under €8, and we still had a big room to scale with Google PPC Ads. With these numbers, Perfect Clean achieved a staggering 500% ROI on their marketing efforts.

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